4th of july napkins
Worth a lookShows demand growing +632.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+632.4%90-day search growth — must beat 0% to launch
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great271.46avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.24–$45.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$251K$251K/yr · 342K searches
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 4th of july napkins is a $251K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 74/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
4th of july napkins market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $329K–$439K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #700
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 10.0%
- Avg brand age
- 25 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
71
Top-5 brand share
39%
Top 20: 68%
Top-5 click share
26%
Top 20: 49%
Open market
58%
- Gatherfun16%
- Iconikal8%
- Quera6%
- Merriva5%
- Actilize3%
- Bonjour Fete3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +632.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 54.9×
Top 4th of july napkins search terms
- 4th of july napkins69K/yr
- patriotic napkins61K/yr
- fourth of july napkins27K/yr
- red white and blue napkins22K/yr
- 4th of july napkins disposable13K/yr
- american flag napkins17K/yr
- july 4th napkins11K/yr
- 4th of july cocktail napkins10K/yr
- patriotic paper napkins13K/yr
- patriotic cocktail napkins11K/yr
Top 4th of july napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4th of July Party Supplies Set - American Flag Patriotic Theme Kit for Independence & Election Day Decorations Disposable Paper Napkins for Patriotic & 4th of July Party Decorations48 Pack
Gatherfun$9.654.5★120 rev
Gatherfun American Flag Patriotic Party Supplies Disposable Paper Napkins Cocktail Napkins for Veterans Day Election Day 4th of July Independence Day Decorations 40 Pack of Stars+40 Pack of Stripes
Gatherfun$9.734.6★394 rev
Iconikal 75 Count 4th of July Patriotic American Flag Disposable Dinner Napkins 2-Ply
Iconikal$5.534.7★276 rev
50 Count Red White Blue Star Paper Napkins Patriotic Disposable Cocktail Napkins for 4th of July Memorial Day Veterans Day Labor Day and American Flag Party Decorations
Merriva$9.524.5★37 rev
4th of July Napkins 100 PCS Patriotic Dinner Napkins Bathroom Napkin Guest Disposable Red White and Blue American Star Cocktail Napkin Tableware for 4th of July Independence Day Party Decorations
Diueoly$12.844.8★102 rev
Newest
by launch date
4th of July Decorations 4th of July Napkins Fourth of July Napkins Disposable Paper Cocktail Patriotic Napkins American Flag Patriotic Party Supplies for Independence & 4th of July Decorations 50Pcs
Nelisylux$6.3959 rev
4th of July Napkins Fourth of July Napkins Patriotic Napkins Bathroom Napkin Guest Disposable Red White Blue Dinner Cocktail Napkin Tableware for 4th of July Independence Day Party Decorations 50PCS
Lxzyu$7.849 rev
50pcs 250th Anniversary 4th of July Napkins-Patriotic Disposable Luncheon Dinner Paper Napkins for Independence Memorial Day Patriotic American Fourth of July Party Supplies 13 x 13 Inches
BOKFJBP$7.6939 rev
50 Pcs 4th of July Flower Paper Napkins 6.5 x 6.5 Inches Patriotic Theme Disposable Luncheon Dinner Party Napkins Cocktail Napkin for Memorial Independence Day Usa Party Decorations (Patriotic)
Xjoviative$7.7836 rev
4th of July Party Supplies - 250th Anniversary Patriotic Paper Napkins - 50 Count Independence Day Tableware 6.5 x 6.5 American Flag Design Disposable Party Napkins for 1776-2026 July 4th
Actilize$6.0476 rev
Trending
90-day click momentum50pcs 250th Anniversary 4th of July Napkins-Patriotic Disposable Luncheon Dinner Paper Napkins for Independence Memorial Day Patriotic American Fourth of July Party Supplies 13 x 13 Inches
BOKFJBP$7.695.0★
50 Pcs 4th of July Flower Paper Napkins 6.5 x 6.5 Inches Patriotic Theme Disposable Luncheon Dinner Party Napkins Cocktail Napkin for Memorial Independence Day Usa Party Decorations (Patriotic)
Xjoviative$7.784.6★
4th of July Party Supplies - 250th Anniversary Patriotic Paper Napkins - 50 Count Independence Day Tableware 6.5 x 6.5 American Flag Design Disposable Party Napkins for 1776-2026 July 4th
Actilize$6.044.4★
4th of July Party Supplies - 250th Anniversary 50 Count Disposable Paper Napkins for Independence Day Patriotic & July 4th Party Decorations 6.5 x 6.5 Napkins for 1776-2026 Celebration
Actilize$5.984.4★
Iconikal 75-Pack American Flag Disposable Dinner Napkins Party Supplies
Iconikal$6.334.7★
What buyers say about 4th of july napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is fair”
“Vivid colors”
“design was beautiful”
“Nice size”
“Exactly what I needed”
“worth the money”
“They are going to hold up really well”
“These napkins are thick, large, and plentiful”
“They arent flimsy”
“being disposable helps cut down on cleanup”
What buyers complain about
“not super thick”
“Kind of pricey, though”
“Very faded”
“Not the correct size”
“I gave them 4 stars because of this misinformation”
“Junk”
“Not absorbent”
“Couldnt use them”
“Not flat”
“just ok. very thin”
Top return reasons
Common questions
- Is 4th of july napkins profitable to sell on Amazon United States?
- The niche generates $251K/yr across 94 tracked products. 23 of 54 products launched in the last 360 days are still selling. 90-day search growth is +632.4%. Flapen's verdict: Worth a look (74/100).
- How competitive is the 4th of july napkins niche?
- 64 brands and 71 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in 4th of july napkins?
- Top complaints mined from reviews: Thickness, Value For Money, Color. The return rate is 1.2%.
- When does demand for 4th of july napkins peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 54.9× the quietest.
- What does it cost to enter the 4th of july napkins niche?
- Listings span $5.24–$45.06; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.