4th of July Napkins

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +632.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

+632.4%

Conversion, latest week

6.7%

Market size, estimated

$251Ka year

Peak month

June54.9× the quietest month

Top search term

4th of july napkins69K searches a year

Listings sell for $10.97 on average, from $5.24 to $45.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $10.97 that is $3K to $5K a year per listing.

Average price

$10.97under the $15 to $100 sweet spot

Price range

$5.24–$45.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #700 within Disposable Napkins. It carries 271 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

10.0%

Average rank

#700in Disposable Napkins

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

271per listing

Listings tracked

94

54 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

54

Successful launches

23Amazon's first-year sales bar

Average brand age

25 months