40th Birthday Plates
MaybeThe top 5 products take only 20% of clicks. But demand is soft, at -2.1% this quarter, so 40th Birthday Plates is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $112K/yr109K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 20%top-5 click share · 50 brands · 57 sellers
Flapen Score
40th Birthday Plates against its category
The dotted line is the Health & Household average. Past it, 40th Birthday Plates is stronger. Inside it, weaker.
Market
The 40th Birthday Plates market on Amazon at a glance
Shoppers on Amazon United States searched for 40th Birthday Plates 109K times last year and spent an estimated $112K. The top 5 brands take 39% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $112Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- 40th birthday plates51K searches a year
02 · Price
A sale here is worth $13.68.
Listings sell for $13.68 on average, from $5.78 to $26.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.68 that is $0 to $1K a year per listing.
- Average price
- $13.68under the $15 to $100 sweet spot
- Price range
- $5.78–$26.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,490 within Disposable Plates, Bowls & Cutlery. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #1,490in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 387per listing
- Listings tracked
- 97
04 · Newcomers
0 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 40th Birthday Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
57
Top-5 brand share
39%
Top 20: 76%
Top-5 click share
20%
Top 20: 51%
Open market
57%
- Brand 110%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 63%
Demand
40th Birthday Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top 40th Birthday Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 40th birthday plates51K/yr
- 40th birthday plates and napkins21K/yr
- 40th birthday plates and napkins set30K/yr
- 40th birthday cake plates8K/yr
Reviews and returns
What reviews say buyers love and hate about 40th Birthday Plates
We read the reviews and the return reasons for every product selling here.
“much smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40th Birthday Plates questions
Answered from the same tracked data.