40th Birthday Plates

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

7.5%

Market size, estimated

$112Ka year

Peak month

January1.9× the quietest month

Top search term

40th birthday plates51K searches a year

Listings sell for $13.68 on average, from $5.78 to $26.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.68 that is $0 to $1K a year per listing.

Average price

$13.68under the $15 to $100 sweet spot

Price range

$5.78–$26.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,490 within Disposable Plates, Bowls & Cutlery. It carries 387 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#1,490in Disposable Plates, Bowls & Cutlery

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

387per listing

Listings tracked

97

40 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months