40th Birthday Napkins

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

5.9%

Market size, estimated

$39Ka year

Peak month

September1.8× the quietest month

Top search term

40th birthday napkins41K searches a year

Listings sell for $10.38 on average, from $5.13 to $31.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.38 that is $0 to $1K a year per listing.

Average price

$10.38under the $15 to $100 sweet spot

Price range

$5.13–$31.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #648 within Disposable Napkins. It carries 261 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

13.7%

Average rank

#648in Disposable Napkins

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

261per listing

Listings tracked

72

33 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months