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409 Stone and Steel Cleaner

Fail

The top 5 brands take 96% of clicks, so 409 Stone and Steel Cleaner is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$81K/yr37K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 75 sellers

Flapen Score

409 Stone and Steel Cleaner against its category

The dotted line is the Health & Household average. Past it, 409 Stone and Steel Cleaner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 409 Stone and Steel Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for 409 Stone and Steel Cleaner 37K times last year and spent an estimated $81K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
11.1%
Market size, estimated
$81Ka year
Peak month
May1.5× the quietest month
Top search term
409 stone and steel cleaner32K searches a year

02 · Price

A sale here is worth $19.85.

Listings sell for $19.85 on average, from $3.87 to $44.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.85 that is $15K to $20K a year per listing.

Average price
$19.85inside the $15 to $100 sweet spot
Price range
$3.87–$44.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #2,874 within All-Purpose Cleaners. It carries 3,129 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
84%
Out of stock, average day
18.7%
Average rank
#2,874in All-Purpose Cleaners
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
3,129per listing
Listings tracked
19

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
103 months

Products

Top 409 Stone and Steel Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

75

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 217%
  • Brand 316%
  • Brand 413%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

409 Stone and Steel Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 409 Stone and Steel Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 409 stone and steel cleaner32K/yr
  • 409 stone and steel cleaner refill3K/yr
  • 409 granite and stone cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about 409 Stone and Steel Cleaner

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“Dont clean”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 409 Stone and Steel Cleaner questions

Answered from the same tracked data.