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4 Inch Matches

Fail

Shoppers spend an estimated $43K a year here, so 4 Inch Matches is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$43K/yr99K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
44%top-5 click share · 16 brands · 112 sellers

Flapen Score

4 Inch Matches against its category

The dotted line is the Health & Household average. Past it, 4 Inch Matches is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Inch Matches market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Inch Matches 99K times last year and spent an estimated $43K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
2.9%
Market size, estimated
$43Ka year
Peak month
December2.3× the quietest month
Top search term
4 inch matches43K searches a year

02 · Price

A sale here is worth $14.92.

Listings sell for $14.92 on average, from $4.10 to $27.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.92 that is $0 to $1K a year per listing.

Average price
$14.92under the $15 to $100 sweet spot
Price range
$4.10–$27.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #97 within Lighters & Matches. It carries 488 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
19%
Out of stock, average day
28.2%
Average rank
#97in Lighters & Matches
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
47

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 4 Inch Matches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

112

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

16%

  • Brand 145%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 16%)

Demand

4 Inch Matches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 4 Inch Matches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 inch matches43K/yr
  • 4 matches18K/yr
  • colored matches13K/yr
  • colorful matches12K/yr
  • rainbow matches6K/yr
  • wooden matches 4 inch6K/yr
  • color matches2K/yr
  • colored matches sticks91/yr

Reviews and returns

What reviews say buyers love and hate about 4 Inch Matches

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.1%of orders come back
“These are VERY short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 4 Inch Matches questions

Answered from the same tracked data.