How competitive is the 397 Watch Battery niche on Amazon United States?

10 brands and 36 sellers compete in 397 Watch Battery on Amazon United States. The top 5 397 Watch Battery products take 64% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the 397 Watch Battery niche?

397 Watch Battery sells for $6.13 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $3.35–$9.96. The average incumbent carries 1,009 reviews — the moat a new listing must climb.

397 Watch Battery

prices mostly outside the sweet spot ($3.35–$9.96) — 397 Watch Battery doesn't clear our bar today.

Flapen Score

Skip it

Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49

This niche Category average · 14,768 niches

Is 397 Watch Battery profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 397 Watch Battery is a $55K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

397 Watch Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.0% over the last 90 days and 24.7% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr8K

Search volume / yr+12.0%36K

Conversion rate24.7%

Avg price$6.13

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers10 · 36

Top-5 product click share64%

Open market21%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top 397 Watch Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Renata 397 SR726SW Batteries - 1.55V Silver Oxide 397 Watch Battery (2 Count)

Price: $4.79
Rating: 4.6/5
Reviews: 967
Age: 15y ago

KaPonsec SR726SW 397 396 LR726 Silver Oxide Watch Battery-10Packs

Price: $6.67
Rating: 4.4/5
Reviews: 200
Age: 4y ago

Energizer Silver Oxide Watch Battery 397/396 Button Cell Pack of 5

Price: $9.41
Rating: 4.7/5
Reviews: 717
Age: 14y ago

SKOANBE SR726SW 397 1.5V Silver Oxide Watch Battery-10 Packs

Price: $7.56
Rating: 4.5/5
Reviews: 282
Age: 4y ago

Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]

Price: $4.35
Rating: 4.5/5
Reviews: 546
Age: 7y ago

Newest

by launch date

Renata 396 SR726W Batteries - 1.55V Silver Oxide 396 Watch Battery (2 Count)

Price: $7.18
Rating: 4.6/5
Reviews: 451
Age: 4y ago

KaPonsec SR726SW 397 396 LR726 Silver Oxide Watch Battery-10Packs

Price: $6.67
Rating: 4.4/5
Reviews: 200
Age: 4y ago

SKOANBE SR726SW 397 1.5V Silver Oxide Watch Battery-10 Packs

Price: $7.56
Rating: 4.5/5
Reviews: 282
Age: 4y ago

UOGTNON 397 SR726SW Watch Battery 1.5V Button Cell (10-Pack)

Price: $6.62
Rating: 4.6/5
Reviews: 203
Age: 6y ago

Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]

Price: $4.35
Rating: 4.5/5
Reviews: 546
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

Renata34%
Energizer14%
KaPonsec11%
SKOANBE10%
Cotchear10%
UOGTNON8%
Open — no brand owns it (4 brands, 13%)

Top 397 Watch Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

397 watch battery18K/yr +15.9%18.9% conv.
sr726sw watch battery4K/yr +20.7%20.0% conv.
397/396 watch battery4K/yr +2.9%21.0% conv.
watch battery 3973K/yr -1.1%23.8% conv.
397 battery3K/yr +15.7%19.7% conv.
sr726sw3K/yr +0.1%17.1% conv.

What reviews say buyers love and hate about 397 Watch Battery

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money28%

“Best deal”

Battery Life21%

“batteries work fine so far”

Advertised Vs Actual Product16%

“As advertised”

Quality-Overall16%

“Renata is a good brand”

Size-Overall9%

“Perfect fit”

What buyers complain about

92% of reviews

Battery Life49%

“Batteries arrived dead”

Durability12%

“All dead”

Size-Overall10%

“They didn't fit my watch”

Value For Money6%

“Not the cheapest option out there”

Rusts/Corrodes5%

“Corroded 2-Weeks in”

397 Watch Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Battery Life

12%

3Compatibility-Overall

12%

4Functionality-Overall

5Advertised Vs Actual Product

Common 397 Watch Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 397 Watch Battery 45/100 on Amazon United States — Skip it. The niche generates $55K/yr across 15 tracked products. Search demand moved +12.0% over the last 90 days.

397 Watch Battery buyers on Amazon United States complain most about Battery Life, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.