397 Watch Battery
FailPrices span $3.35–$9.96, mostly outside the sweet spot, so 397 Watch Battery is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $55K/yr36K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 36 sellers
Flapen Score
397 Watch Battery against its category
The dotted line is the Health & Household average. Past it, 397 Watch Battery is stronger. Inside it, weaker.
Market
The 397 Watch Battery market on Amazon at a glance
Shoppers on Amazon United States searched for 397 Watch Battery 36K times last year and spent an estimated $55K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 24.7% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 24.7%
- Market size, estimated
- $55Ka year
- Top search term
- 397 watch battery18K searches a year
02 · Price
A sale here is worth $6.13.
Listings sell for $6.13 on average, from $3.35 to $9.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.13 that is $2K to $3K a year per listing.
- Average price
- $6.13under the $15 to $100 sweet spot
- Price range
- $3.35–$9.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #637 within Household Batteries. It carries 1,009 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #637in Household Batteries
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,009per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top 397 Watch Battery products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Renata 397 SR726SW Batteries - 1.55V Silver Oxide 397 Watch Battery (2 Count)
- Price
- $4.79
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 15y ago

KaPonsec SR726SW 397 396 LR726 Silver Oxide Watch Battery-10Packs
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 4y ago

Energizer Silver Oxide Watch Battery 397/396 Button Cell Pack of 5
- Price
- $9.41
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 14y ago

SKOANBE SR726SW 397 1.5V Silver Oxide Watch Battery-10 Packs
- Price
- $7.56
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 4y ago
![Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]](https://m.media-amazon.com/images/I/515pk6Uh4wL.jpg)
Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]
- Price
- $4.35
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 7y ago
Trending
estimated 90-day click momentum
KaPonsec SR726SW 397 396 LR726 Silver Oxide Watch Battery-10Packs
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 4y ago

Renata Batteries 397 Silver Oxide Button Cell Watch Battery (1 Pc)
- Price
- $3.67
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 21y ago

Renata One (1) X 397 Sr726Sw Silver_Oxide Watch Battery 1.55V Blister Packed
- Price
- $3.35
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 14y ago

Energizer Silver Oxide Watch Battery 397/396 Button Cell Pack of 5
- Price
- $9.41
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 14y ago

SKOANBE SR726SW 397 1.5V Silver Oxide Watch Battery-10 Packs
- Price
- $7.56
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 4y ago
Newest
by launch date
Renata 396 SR726W Batteries - 1.55V Silver Oxide 396 Watch Battery (2 Count)
- Price
- $7.18
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 4y ago

KaPonsec SR726SW 397 396 LR726 Silver Oxide Watch Battery-10Packs
- Price
- $6.67
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 4y ago

SKOANBE SR726SW 397 1.5V Silver Oxide Watch Battery-10 Packs
- Price
- $7.56
- Rating
- 4.5/5
- Reviews
- 282
- Age
- 4y ago

UOGTNON 397 SR726SW Watch Battery 1.5V Button Cell (10-Pack)
- Price
- $6.62
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 6y ago
![Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]](https://m.media-amazon.com/images/I/515pk6Uh4wL.jpg)
Cotchear AG2 396A LR726 SR726SW CX59 LR59 SR59 397 Button Cell Batteries [10 pcs-Pack]
- Price
- $4.35
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
36
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
13%
- Renata34%
- Energizer14%
- KaPonsec11%
- SKOANBE10%
- Cotchear10%
- UOGTNON8%
- Open — no brand owns it (4 brands, 13%)
Search terms
Top 397 Watch Battery search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 397 watch battery18K/yr
- sr726sw watch battery4K/yr
- 397/396 watch battery4K/yr
- watch battery 3973K/yr
- 397 battery3K/yr
- sr726sw3K/yr
Reviews and returns
What reviews say buyers love and hate about 397 Watch Battery
We read the reviews and the return reasons for every product selling here.
“Batteries arrived dead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 397 Watch Battery questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









