Is 389 battery profitable to sell on Amazon United States?

The niche generates $966K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).

How competitive is the 389 battery niche?

10 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in 389 battery?

Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.5%.

When does demand for 389 battery peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the 389 battery niche?

Listings span $3.79–$6.46; the average listing price is $5.13 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.

389 battery

Skip it

Prices mostly outside the sweet spot ($3.79–$6.46) — this niche doesn't clear our bar today.

Conversion

Incredible23.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great$966K

$966K/yr · 787K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,333.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad$5.13

avg listing price — sweet spot $15–$100

Price range

Bad$3.79–$6.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 389 battery is a $966K/yr Amazon United States market (787K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

389 battery market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 23.9%
Avg BSR: #140
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

14%

Cotchear38%
POWEROWL15%
Fuspower10%
NICEBATT10%
PKCELL7%
Tenergy6%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -8.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top 389 battery search terms

lr1130 battery351K/yr -9.7%21.9% conv.
lr1130120K/yr -10.2%17.9% conv.
ag10 battery79K/yr -10.6%19.4% conv.
lr1130 battery 3 pack46K/yr -15.1%21.4% conv.
lr 1130 battery button cell lithium19K/yr -2.9%20.7% conv.
battery lr113018K/yr -14.0%17.5% conv.
ag10/lr1130 batteries 1.5v12K/yr +14.8%23.9% conv.
lr1130 batteries18K/yr +5.3%16.8% conv.
1130 battery button cell15K/yr -9.6%14.5% conv.
lr 113011K/yr -5.9%19.0% conv.

All search terms

Top 389 battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cotchear 10pcs 1.5V AG10 Alkaline Battery 189 389 AG10 LR1130 LR54 V10GA Battery Alkaline Button Coin Cell Batteries

Cotchear$4.054.6★4,800 rev

POWEROWL High Capacity LR1130 AG10 Batteries 30 Pack SG10 389 189 Premium Alkaline Battery 1.5V Button Coin Cell Batteries

POWEROWL$6.464.6★2,994 rev

Fuspower LR1130 Watch Battery 1.5V: 389 390 Alkaline Batteries 10 Pack - LR54 Button Coin Cell for Calculator Everyday Replacement - Fathers Day Laser Pointers Graduation Toys

Fuspower$5.664.7★625 rev

NICEBATT LR1130 AG10 Battery 24 Pack 1.5V Long-Lasting 189 389 LR54 V10GA Alkaline Button Cell Batteries

NICEBATT$5.374.7★476 rev

PKCELL LR1130 Battery LR54 AG10 389 390 Button Cell Battery 1.5V Alkaline Button Batteries (10 Count (Pack of 1))

PKCELL$4.744.6★3,735 rev

Newest

by launch date

XUNIUZERO 40 Pack LR1130 AG10 Battery 1.5V Long-Lasting Alkaline Button Cell Batteries

XUNIUZERO$3.7966 rev

7mo ago

PKCELL LR1130 Battery LR54 AG10 389 390 Button Cell Battery 1.5V Alkaline Button Batteries (10 Count (Pack of 1))

PKCELL$4.743,735 rev

1y ago

NICEBATT LR1130 AG10 Battery 24 Pack 1.5V Long-Lasting 189 389 LR54 V10GA Alkaline Button Cell Batteries

NICEBATT$5.37476 rev

1y ago

JUNINXIU AG10 Battery LR1130 Battery L1131f Batteries L1131c SG10 389 189 1.5V Long-Lasting Alkaline Button Cell Batteries5-Year Shelf Life(6 Count)

JUNINXIU$4.04474 rev

2y ago

Fuspower LR1130 Watch Battery 1.5V: 389 390 Alkaline Batteries 10 Pack - LR54 Button Coin Cell for Calculator Everyday Replacement - Fathers Day Laser Pointers Graduation Toys

Fuspower$5.66625 rev

2y ago

What buyers say about 389 battery

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Amazing value”

Battery Life21%

“GOOD BATTERY”

Advertised Vs Actual Product17%

“As described”

Quality-Overall11%

“Im pretty satisfied with how well it performs”

Size-Overall9%

“It fits perfectly in my device”

Ease Of Use4%

“Ease of use”

Durability2%

“Long lasting and reliable”

Efficiency2%

“Works good”

Charging2%

“no problems with the charge”

Brightness/Shine/Glow1%

“The lights were bright”

What buyers complain about

Battery Life39%

“Batteries come dead”

Size-Overall11%

“They dont fit so they do not work”

Durability7%

“Lasted less than an hour”

Charging6%

“Arrived low charge”

Quality-Overall6%

“Low in Quality”

Value For Money6%

“Not what you pay for”

Touch/Button Controls3%

“button cells”

Functionality-Overall3%

“Did not work”

Ease Of Use2%

“takes a bit of effort getting into”

Assembly/Installation1%

“had not installed them yet”

Top return reasons

Size-Overall43%

Functionality-Overall19%

Battery Life9%

Advertised Vs Actual Product7%

Compatibility-Overall6%

Defective Material/Parts5%

Value For Money3%