Is 371 watch battery profitable to sell on Amazon United States?

The niche generates $111K/yr across 16 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (42/100).

How competitive is the 371 watch battery niche?

6 brands and 38 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in 371 watch battery?

Top complaints mined from reviews: Battery Life, Durability, Functionality-Overall. The return rate is 0.8%.

When does demand for 371 watch battery peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the 371 watch battery niche?

Listings span $2.79–$11.15; the average listing price is $6.44 (sweet spot $15–$100). The average incumbent carries 3,613 reviews — the moat a new listing must climb.

371 watch battery

Skip it

Prices mostly outside the sweet spot ($2.79–$11.15) — this niche doesn't clear our bar today.

Conversion

Incredible26.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,613

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$111K

$111K/yr · 65K searches

Avg price

Bad$6.44

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$2.79–$11.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 371 watch battery is a $111K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

371 watch battery market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $97K–$129K; units × avg price
Conversion rate: 26.4%
Avg BSR: #325
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Renata61%
Energizer14%
Best Price Square10%
DURACELL9%
LiCB3%
PKCELL3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top 371 watch battery search terms

renata 371 watch battery28K/yr +20.9%21.9% conv.
371 renata watch battery10K/yr +29.2%20.4% conv.
renata 3719K/yr +20.9%17.5% conv.
energizer 371/370 watch battery8K/yr +0.1%22.4% conv.
371 watch battery renata3K/yr +85.6%20.4% conv.
duracell 370/371 watch battery4K/yr -17.4%27.0% conv.
v370 watch battery3K/yr -13.2%21.5% conv.

All search terms

Top 371 watch battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)

Renata$4.874.6★3,305 rev

Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)

Renata$4.554.6★6,690 rev

371/370 Energizer Watch Batteries SR920W 5 Batteries

Energizer$8.504.7★268 rev

Duracell 370/371 Silver Oxide Button Battery 1 Count Pack 370/371 1.5 Volt Battery Long-Lasting for Watches Medical Devices Calculators and More

DURACELL$5.804.6★10,279 rev

Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (10 Count)

Renata$11.154.6★6,690 rev

Newest

by launch date

PKCELL 10 Pack SR920SW Watch Battery 370 371 AG6 Button Cell Battery

PKCELL$5.25498 rev

1y ago

Renata 370 SR920W Batteries - 1.55V Silver Oxide 370 Watch Battery (2 Count)

Renata$5.59535 rev

4y ago

LiCB 10 Pack 371 SR920SW Watch Battery Long-Lasting & Leak-Proof High Capacity Silver Oxide 1.55V Button Cell Batteries for Watch

LiCB$6.087,085 rev

6y ago

LiCB 20 Pack SR920SW 371 370 AG6 Battery 1.5V Button Cell Watch Batteries

LiCB$7.0913,569 rev

8y ago

Renata Silver Oxide Watch Battery 371 - SR920SW (10 Batteries)

Renata$10.13543 rev

9y ago

What buyers say about 371 watch battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life26%

“Long lasting batteries”

Value For Money21%

“very affordable”

Advertised Vs Actual Product17%

“Accurate Description”

Size-Overall14%

“Fit perfect”

Quality-Overall8%

“Item was in good condition no complaints from me”

Efficiency4%

“Works fine”

Durability3%

“Very durable”

Ease Of Use1%

“Useful”

Design-Overall0%

“working as designed”

Functionality-Overall0%

“The other worked fine”

What buyers complain about

Battery Life52%

“BATTERIES DON'T WORK”

Durability9%

“Didn't last even one year”

Functionality-Overall7%

“Did not work”

Charging7%

“Battery low on charge scam”

Quality-Overall4%

“Its hard to believe that there is any quality control at this point at Amazon”

Value For Money3%

“What a waste of money”

Size-Overall3%

“You need to find the correct size for each watch as it is NOT one size fits all”

Software/Application1%

“Dont listen to Google AI”

Advertised Vs Actual Product1%

“Sure doesn't look the the photo when I purchased this”

Compatibility-Overall1%

“Not compatible”

Top return reasons

Size-Overall42%

Battery Life14%

Functionality-Overall14%

Advertised Vs Actual Product8%

Compatibility-Overall7%

Value For Money4%

Charging3%

Defective Material/Parts1%

Quality-Overall1%