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32 Oz Lids

Fail

The top 5 brands take 94% of clicks, so 32 Oz Lids is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$174K/yr135K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 84 sellers

Flapen Score

32 Oz Lids against its category

The dotted line is the Health & Household average. Past it, 32 Oz Lids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 32 Oz Lids market on Amazon at a glance

Shoppers on Amazon United States searched for 32 Oz Lids 135K times last year and spent an estimated $174K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.7%
Market size, estimated
$174Ka year
Peak month
May15.4× the quietest month
Top search term
karat118K searches a year

02 · Price

A sale here is worth $48.41.

Listings sell for $48.41 on average, from $6.69 to $103.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $48.41 that is $0 to $5K a year per listing.

Average price
$48.41inside the $15 to $100 sweet spot
Price range
$6.69–$103.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #789 within Disposable Drinkware. It carries 891 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#789in Disposable Drinkware
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
891per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 32 Oz Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

84

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

5%

  • Brand 180%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

32 Oz Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 15.4×

Search terms

Top 32 Oz Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karat118K/yr
  • karat cups8K/yr
  • 32 oz lids6K/yr
  • 32oz lids3K/yr

Reviews and returns

What reviews say buyers love and hate about 32 Oz Lids

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
1.0%of orders come back
“they are way too tight”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 32 Oz Lids questions

Answered from the same tracked data.