Is 32 oz lids profitable to sell on Amazon United States?

The niche generates $174K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (49/100).

How competitive is the 32 oz lids niche?

11 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in 32 oz lids?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.

When does demand for 32 oz lids peak?

Demand peaks in Apr–May–Jun; the busiest month runs 15.4× the quietest.

What does it cost to enter the 32 oz lids niche?

Listings span $6.69–$103.69; the average listing price is $48.41 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.

32 oz lids

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$48.41

avg listing price — sweet spot $15–$100

Price range

Great$6.69–$103.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good890.78

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$174K

$174K/yr · 135K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 32 oz lids is a $174K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

32 oz lids market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 2.7%
Avg BSR: #789
Page quality: 0%
Prime: 25%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

Karat80%
KARAT EARTH6%
HOME GOODS MARKETPLACE4%
TEA ZONE3%
SOONSURE1%
KEUYE1%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 15.4×

Open Trend

Top 32 oz lids search terms

karat118K/yr -18.1%0.4% conv.
karat cups8K/yr +38.1%4.7% conv.
32 oz lids6K/yr +33.4%6.7% conv.
32oz lids3K/yr -0.4%9.7% conv.

All search terms

Top 32 oz lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Karat C-KCL1045 PET Flat Lid Fits 32 oz 104.5mm Diameter PP/Paper Cold Cup (Pack of 600)

Karat$28.224.3★651 rev

Karat [32oz - 600 ct] PP Plastic Cold Disposable Plastic Cups 104.5mm Diameter BPA Free & 100% Recyclable (C-KPP32)

Karat$81.694.5★653 rev

Karat [1 000 ct] 16oz Plastic Cups Clear Disposable Cold Cup For Iced Coffee Smoothies and More 98mm (C-KC16)

Karat$61.564.6★863 rev

Karat [600 ct] 24oz Plastic Cups Clear Disposable Cold Cup for Iced Coffee Smoothies and More 98mm (C-KC24)

Karat$57.714.6★863 rev

Karat [24oz - 1 000 ct] 95mm Diameter Translucent PP Plastic U-Rim Disposable Cups Designed for Sealing Films (C1012-K)

Karat$72.134.3★404 rev

Newest

by launch date

Clear Plastic Cup Lids (Large) Fits 32 Ounce Cups 100 Count Leak-Proof & Durable | Perfect for Large Beverages Iced Coffee Smoothies & More (cups not included)

HOME GOODS MARKETPLACE$12.5921 rev

1y ago

KEUYE 32 oz Tumbler Lid for Yeti-Pack of 2

KEUYE$9.78610 rev

1y ago

Karat [42oz - 300ct PP Plastic Cold Disposable Plastic Cups - BPA-Free 117mm Diameter Drinking Cups for Cold Beverages Iced Coffee Water Ideal for Parties and Events

Karat$70.36653 rev

2y ago

Karat C-KC626TS-SHNE 98mm PET Strawless Sipper Lid for 12-24oz PET Cup sipper lids strawless lids 1 000 Count

Karat$41.3250 rev

2y ago

30 oz Tumbler Lid Replacement Lids Compatible for YETI 30/32 oz Tumbler 14 oz Mug and 35 oz Straw Mug 2 Pack Travel Spill Proof Cup Lids Covers with Magnetic Slider Switch BPA Free

SOONSURE$9.934,425 rev

3y ago

What buyers say about 32 oz lids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall43%

“Amazing fit”

Quality-Overall15%

“Excellent product”

Advertised Vs Actual Product7%

“Works as advertised”

Value For Money5%

“WORTH THE MONEY”

Leak-Proof4%

“They dont leak”

Strength4%

“Theyre very sturdy”

Ease Of Cleaning3%

“easy to remove for cleaning”

Durability3%

“won't break”

Efficiency2%

“works well”

Material Quality2%

“Crystal Clear: The plastic is high-quality and totally clear, so you can actually see how much coffee you have left”

What buyers complain about

Size-Overall24%

“they are way too tight”

Quality-Overall16%

“Cheap quality”

Durability13%

“Crack to easily”

Leak-Proof9%

“They leak”

Strength6%

“Fragile lids”

Ease Of Use4%

“It makes it hard to drink from”

Thickness3%

“The gasket is way too thick”

Advertised Vs Actual Product2%

“Does not fit advertised cups”

Ease Of Cleaning2%

“it is impossible to clean”

Value For Money2%

“Sliders are cheap”

Top return reasons

Size-Overall82%

Advertised Vs Actual Product6%

Leak-Proof3%

Compatibility-Overall2%

Material Quality1%

Quality-Overall1%

Strength1%

Defective Material/Parts1%

Thin1%

Functionality-Overall1%

Common questions

Is 32 oz lids profitable to sell on Amazon United States?: The niche generates $174K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (49/100).
How competitive is the 32 oz lids niche?: 11 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in 32 oz lids?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
When does demand for 32 oz lids peak?: Demand peaks in Apr–May–Jun; the busiest month runs 15.4× the quietest.
What does it cost to enter the 32 oz lids niche?: Listings span $6.69–$103.69; the average listing price is $48.41 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.