30th Birthday Plates

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

6.1%

Market size, estimated

$66Ka year

Peak month

January1.7× the quietest month

Top search term

30th birthday plates38K searches a year

Listings sell for $13.83 on average, from $4.38 to $39.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.83 that is $0 to $1K a year per listing.

Average price

$13.83under the $15 to $100 sweet spot

Price range

$4.38–$39.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,084 within Disposable Plates, Bowls & Cutlery. It carries 267 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#2,084in Disposable Plates, Bowls & Cutlery

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

267per listing

Listings tracked

99

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months