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3.4 Oz Toothpaste

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 99% of clicks, so 3.4 Oz Toothpaste is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$90K/yr49K searches / yr
90-day growth
+92.5%search demand this quarter
Competition
58%top-5 click share · 6 brands · 832 sellers

Flapen Score

3.4 Oz Toothpaste against its category

The dotted line is the Health & Household average. Past it, 3.4 Oz Toothpaste is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3.4 Oz Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for 3.4 Oz Toothpaste 49K times last year and spent an estimated $90K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+92.5%
Conversion, latest week
13.8%
Market size, estimated
$90Ka year
Top search term
3.4 oz toothpaste15K searches a year

02 · Price

A sale here is worth $13.41.

Listings sell for $13.41 on average, from $2.88 to $30.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.41 that is $7K to $10K a year per listing.

Average price
$13.41under the $15 to $100 sweet spot
Price range
$2.88–$30.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Toothpaste. It carries 11,904 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#451in Toothpaste
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
11,904per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Products

Top 3.4 Oz Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

832

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

3.4 Oz Toothpaste search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top 3.4 Oz Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3.4 oz toothpaste15K/yr
  • crest 3d white toothpaste artic fresh8K/yr
  • crest artic fresh toothpaste7K/yr
  • crest 3d white toothpaste arctic fresh5K/yr
  • crest arctic fresh toothpaste6K/yr
  • toothpaste 3.4 oz6K/yr
  • crest 3d white arctic fresh3K/yr

Reviews and returns

What reviews say buyers love and hate about 3.4 Oz Toothpaste

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Tooth Brightening”
14%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 3.4 Oz Toothpaste questions

Answered from the same tracked data.