Is 3.4 oz toothpaste profitable to sell on Amazon United States?

The niche generates $90K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +92.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the 3.4 oz toothpaste niche?

6 brands and 832 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 3.4 oz toothpaste?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.2%.

What does it cost to enter the 3.4 oz toothpaste niche?

Listings span $2.88–$30.17; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 11,904 reviews — the moat a new listing must climb.

3.4 oz toothpaste

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+92.5%

90-day search growth — must beat 0% to launch

Avg price

Good$13.41

avg listing price — sweet spot $15–$100

Price range

Good$2.88–$30.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$90K

$90K/yr · 49K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,904.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 3.4 oz toothpaste is a $90K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

3.4 oz toothpaste market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 13.8%
Avg BSR: #451
Page quality: 0%
Prime: 83%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

832

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

Crest79%
Colgate12%
Sensodyne4%
SENSODYNE PRONAMEL2%
365 by Whole Foods Market2%
Boka1%

Demand

Weekly Amazon search volume, last 15 weeks — +92.5% search growth over the last 90 days.

Open Trend

Top 3.4 oz toothpaste search terms

3.4 oz toothpaste15K/yr +32.3%7.5% conv.
crest 3d white toothpaste artic fresh8K/yr +228.1%8.6% conv.
crest artic fresh toothpaste7K/yr +114.1%8.9% conv.
crest 3d white toothpaste arctic fresh5K/yr +251.8%8.2% conv.
crest arctic fresh toothpaste6K/yr +106.3%9.1% conv.
toothpaste 3.4 oz6K/yr +34.3%12.5% conv.
crest 3d white arctic fresh3K/yr +83.5%10.1% conv.

All search terms

Top 3.4 oz toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crest 3D White Advanced Whitening Toothpaste Arctic Fresh 2.7 oz Value 2 Pack

Crest$15.394.3★25 rev

Crest 3D White Advanced Teeth Whitening Toothpaste for Adults 3.7 oz 4 Pack Cavity Protection Fluoride Toothpaste Strengthens Enamel Travel Size Toiletries

Crest$13.294.8★30,173 rev

Crest 3D White Arctic Fresh Whitening Toothpaste 3.8 oz (107g) - Pack of 2

Crest$22.104.3★10 rev

Crest 3D White Whitening Arctic Fresh Toothpaste 4.1 Ounce (Pack of 3)

Crest$30.174.8★6,770 rev

Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2

Crest$7.884.7★3,192 rev

Newest

by launch date

Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2

Crest$8.81143 rev

5mo ago

Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens

Crest$18.96338 rev

5mo ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 3.4 Fl Oz 1Pk

Boka$9.9159,113 rev

10mo ago

Crest Toothpaste 3DWhite Advanced Teeth Whitening Arctic Fresh 3.3 oz Pack of 2

Crest$12.104 rev

1y ago

Crest 3D White Advanced Whitening Toothpaste Arctic Fresh 2.7 oz Value 2 Pack

Crest$15.3925 rev

1y ago

What buyers say about 3.4 oz toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening21%

“Whitens and brightens”

Value For Money17%

“Fair price”

Quality-Overall13%

“Good quality and came on time”

Tooth Sensitivity10%

“Good for sensitive gum”

Advertised Vs Actual Product6%

“As advertised”

Cleansing5%

“Clean teeth”

Breathability4%

“Fresh breath”

Efficiency3%

“Definitely effective”

Ease Of Use3%

“easy to handle”

Size-Overall2%

“Great size”

What buyers complain about

Value For Money14%

“Too expensive”

Advertised Vs Actual Product14%

“False ad”

Size-Overall12%

“Tubes got smaller”

Functionality-Overall6%

“Not effective”

Color4%

“Not pure white”

Ease Of Use3%

“And 2 of the tubes were hard to open always”

Allergies3%

“Allergic Reaction”

Thickness3%

“Gets thick crust on the opening”

Ingredients-Overall3%

“these ingredients are not good for me or anyone else”

Smell3%

“Horrific smell”

Top return reasons

Advertised Vs Actual Product25%

Size-Overall22%

Value For Money14%

Product Condition6%

Leak-Proof5%

Defective Material/Parts4%

Ingredients-Overall4%

Functionality-Overall4%