Is 23a 12 volt battery profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 5 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (43/100).

How competitive is the 23a 12 volt battery niche?

4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 23a 12 volt battery?

Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.

When does demand for 23a 12 volt battery peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 23a 12 volt battery niche?

Listings span $2.90–$6.00; the average listing price is $4.95 (sweet spot $15–$100). The average incumbent carries 30,423 reviews — the moat a new listing must climb.

23a 12 volt battery

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible32.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 2.0M searches

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$4.95

avg listing price — sweet spot $15–$100

Review moat

Bad30,422.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.90–$6.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 23a 12 volt battery is a $3.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

23a 12 volt battery market data

Units sold / yr: 600K–800K; avg 125,000–150,000/product
Revenue / yr: $3.0M–$4.0M; units × avg price
Conversion rate: 32.8%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Energizer62%
Amazon Basics21%
LiCB13%
Voniko4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 23a 12 volt battery search terms

a23 battery571K/yr +12.1%31.8% conv.
23a 12 volt battery543K/yr +8.4%32.7% conv.
23a 12v battery for remote167K/yr +5.5%28.8% conv.
a23 battery 2 pack141K/yr +2.1%34.8% conv.
23a battery119K/yr +12.8%27.6% conv.
23a 12v battery95K/yr +49.5%29.2% conv.
12v 23a battery49K/yr +11.3%25.7% conv.
battery 23a 12v45K/yr +25.6%27.4% conv.
a2340K/yr +15.6%21.6% conv.
a23g battery36K/yr +23.2%22.9% conv.

All search terms

Top 23a 12 volt battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.904.8★46,130 rev

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.874.6★2,423 rev

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.004.7★55,511 rev

Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote

Voniko$4.334.6★11,046 rev

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers

Amazon Basics$5.654.7★37,004 rev

Newest

by launch date

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.872,423 rev

1y ago

Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote

Voniko$4.3311,046 rev

6y ago

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers

Amazon Basics$5.6537,004 rev

7y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.9046,130 rev

8y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.0055,511 rev

9y ago

What buyers say about 23a 12 volt battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life25%

“Good batteries”

Value For Money25%

“Decent price”

Advertised Vs Actual Product16%

“As described”

Quality-Overall12%

“Good product as described”

Size-Overall5%

“Fit great”

Durability3%

“have been lasting well so far”

Efficiency3%

“Work great as expected”

Remote Control2%

“my remotes function well”

Ease Of Use2%

“Easy to use”

Compatibility-Overall1%

“Overall, a practical item to keep on hand for compatible devices”

What buyers complain about

Battery Life41%

“Batteries dont last very long”

Durability15%

“Dies after a few days”

Size-Overall6%

“Weird size”

Functionality-Overall6%

“it wouldn't turn it off”

Value For Money6%

“a little pricey”

Quality-Overall4%

“Unbelievably dissatisfied performance”

Charging3%

“Not Fully Charged”

Strength2%

“it seemed weak”

Natural Resource Wastage1%

“Waste of Money”

Stretchability/Expandability/Elasticity1%

“Not a stretch”

Top return reasons

Size-Overall53%

Functionality-Overall10%

Advertised Vs Actual Product9%

Compatibility-Overall9%

Value For Money7%

Battery Life6%

Defective Material/Parts1%

Charging1%

Durability1%

Leak-Proof1%

Common questions

Is 23a 12 volt battery profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 5 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (43/100).
How competitive is the 23a 12 volt battery niche?: 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 23a 12 volt battery?: Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.
When does demand for 23a 12 volt battery peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 23a 12 volt battery niche?: Listings span $2.90–$6.00; the average listing price is $4.95 (sweet spot $15–$100). The average incumbent carries 30,423 reviews — the moat a new listing must climb.