23 gallon trash bags
Worth a lookShows low returns (0.2%), but soft demand (-3.3% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Great$9.62–$45.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$185K$185K/yr · 55K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,337.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 23 gallon trash bags is a $185K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
23 gallon trash bags market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $144K–$191K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #333
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 60 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
34
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Amazon Basics51%
- goodfinely10%
- Teivio8%
- T.FORING6%
- Hefty5%
- FullCan5%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -3.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top 23 gallon trash bags search terms
- 23 gallon trash bags46K/yr
- slim jim trash bags5K/yr
- 23 gallon trash bag2K/yr
- 23 gallon bag2K/yr
Top 23 gallon trash bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 23G SlimJim Rubbermaid - 23 Gallon - 150 Count - 1.1 Mil - Black (Previously AmazonCommercial)
Amazon Basics$32.824.5★1,095 rev
GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags
goodfinely$26.874.2★49 rev
Amazon Basics 30 Gallon Flextra Strength Multipurpose Drawstring Trash Bags 20% Post Consumer Recycled Material Tear Resistant Black 50 Count
Amazon Basics$11.424.7★6,382 rev
Teivio 23 Gallon Drawstring Trash Bags 120 Counts Fit 23 Gallon Rubbermaid Slim Jim Can & 22-25 Gal Tall Kitchen Trash CanLarge Plastic Waste Bin Liners for Home Office Daily Household Use Black
Teivio$31.024.3★3,453 rev
Hefty Ultra Strong 30 Gallon Trash Bags Large Trash Bags 30 Gallon Size Multipurpose Break Resistant Drawstring Closure Resists Leaks Punctures and Tears Black Fabuloso Scent 50 Bags
Hefty$16.644.8★4,745 rev
Newest
by launch date
23-33 Gallon White Drawstring Heavy Duty 1.2 MIL THICK Trash Bags Compatible with Rubbermaid Brute & Winco 23-33 Gallon Slim Jim Trash Bags Sturdy & Tear-Resistant 100 Count White
FullCan$39.5110 rev
T.FORING 20-25 Gallon Trash Bags Unscented 30 x 33 Black 120 Count
T.FORING$19.922,496 rev
Teivio 23 Gallon Drawstring Trash Bags 120 Counts Fit 23 Gallon Rubbermaid Slim Jim Can & 22-25 Gal Tall Kitchen Trash CanLarge Plastic Waste Bin Liners for Home Office Daily Household Use Black
Teivio$31.023,453 rev
GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags
goodfinely$26.8749 rev
Teivio Black Trash Bags 20-25 Gallon 60 Count | Large Multipurpose | Fit 18 20 21 23 25 gallon Garbage Bin Liner | Kitchen | Lawn And Leaf Bags Outdoor Yard Waste Bag | Workshops Trash
Teivio$9.6210,434 rev
Trending
90-day click momentum23-33 Gallon White Drawstring Heavy Duty 1.2 MIL THICK Trash Bags Compatible with Rubbermaid Brute & Winco 23-33 Gallon Slim Jim Trash Bags Sturdy & Tear-Resistant 100 Count White
FullCan$39.514.4★
GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags
goodfinely$26.874.2★
T.FORING 20-25 Gallon Trash Bags Unscented 30 x 33 Black 120 Count
T.FORING$19.924.0★
Hefty Ultra Strong 30 Gallon Trash Bags Large Trash Bags 30 Gallon Size Multipurpose Break Resistant Drawstring Closure Resists Leaks Punctures and Tears Black Fabuloso Scent 50 Bags
Hefty$16.644.8★
Amazon Basics 23G SlimJim Rubbermaid - 23 Gallon - 150 Count - 1.1 Mil - Black (Previously AmazonCommercial)
Amazon Basics$32.824.5★
What buyers say about 23 gallon trash bags
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Strong Bags”
“These bags are very good quality”
“Durable trash bags”
“True to size”
“Also no unpleasant scent that I can find so happy about that”
“As advertised”
“The bag thickness is fine”
“They never leak”
“Very handy”
What buyers complain about
“Cheap quality”
“Not as thick as others”
“SMELL HORRIBLE”
“Very small”
“Extremely flimsy”
“almost ripping them”
“the straps break”
“Waste of money”
“They appear heavier than lawn bags”
“NOT LEAK PROOF”
Top return reasons
Common questions
- Is 23 gallon trash bags profitable to sell on Amazon United States?
- The niche generates $185K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 23 gallon trash bags niche?
- 10 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 23 gallon trash bags?
- Top complaints mined from reviews: Quality-Overall, Thickness, Smell. The return rate is 0.2%.
- When does demand for 23 gallon trash bags peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 23 gallon trash bags niche?
- Listings span $9.62–$45.38; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 5,338 reviews — the moat a new listing must climb.