21st Birthday Plates

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

7.3%

Market size, estimated

$70Ka year

Peak month

August1.9× the quietest month

Top search term

21st birthday plates29K searches a year

Listings sell for $12.10 on average, from $4.73 to $24.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.10 that is $0 to $1K a year per listing.

Average price

$12.10under the $15 to $100 sweet spot

Price range

$4.73–$24.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,586 within Disposable Plates, Bowls & Cutlery. It carries 169 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#1,586in Disposable Plates, Bowls & Cutlery

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

169per listing

Listings tracked

87

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months