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2025 Graduation Gifts

Fail

Shoppers spend an estimated $6K a year here, so 2025 Graduation Gifts is a Fail.

Flapen Score
21
21 / 100
Ranks 14,725 of 14,768 Health & Household niches · −28 vs the category median of 49
Market size
$6K/yr36K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
88%top-5 click share · 6 brands · 7 sellers

Flapen Score

2025 Graduation Gifts against its category

The dotted line is the Health & Household average. Past it, 2025 Graduation Gifts is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2025 Graduation Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for 2025 Graduation Gifts 36K times last year and spent an estimated $6K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
1.9%
Market size, estimated
$6Ka year
Peak month
May58.6× the quietest month
Top search term
2025 graduation gifts24K searches a year

02 · Price

A sale here is worth $9.35.

Listings sell for $9.35 on average, from $3.45 to $23.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $9.35 that is $0 to $935 a year per listing.

Average price
$9.35under the $15 to $100 sweet spot
Price range
$3.45–$23.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$935
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #50,858 within Gift Card Holders. It carries 293 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#50,858in Gift Card Holders
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
293per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 2025 Graduation Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 127%
  • Brand 222%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 612%
  • Open — no brand owns it (0%)

Demand

2025 Graduation Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 58.6×

Reviews and returns

What reviews say buyers love and hate about 2025 Graduation Gifts

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Gifting Purpose”
3.3%of orders come back
“Cute way to give money as a gift”
A buyer, on “Gifting Purpose”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common 2025 Graduation Gifts questions

Answered from the same tracked data.