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2024 Battery

Fail

The top 5 brands take 100% of clicks, so 2024 Battery is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$38K/yr20K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 64 sellers

Flapen Score

2024 Battery against its category

The dotted line is the Health & Household average. Past it, 2024 Battery is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2024 Battery market on Amazon at a glance

Shoppers on Amazon United States searched for 2024 Battery 20K times last year and spent an estimated $38K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
22.0%
Market size, estimated
$38Ka year
Peak month
December3.2× the quietest month
Top search term
duracell 20258K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $3.37 to $16.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $8.47 that is $4K to $6K a year per listing.

Average price
$8.47under the $15 to $100 sweet spot
Price range
$3.37–$16.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,458 within Household Batteries. It carries 15,587 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#4,458in Household Batteries
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
15,587per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top 2024 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 222%
  • Brand 316%
  • Brand 47%
  • Brand 52%

Demand

2024 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top 2024 Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duracell 20258K/yr
  • duracell cr20254K/yr
  • duracell 2025 battery 4 pack4K/yr
  • 2024 battery3K/yr
  • cr2024 battery2K/yr

Reviews and returns

What reviews say buyers love and hate about 2024 Battery

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Battery Life”
39%of negative reviews mention “Battery Life”
0.2%of orders come back
“batteries do not last very long”
A buyer, on “Battery Life”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2024 Battery questions

Answered from the same tracked data.