20 oz paper cups
Worth a lookShows a sweet-spot price point ($26.75 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.75avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$8.24–$120.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,772.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 53K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 20 oz paper cups is a $77K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
20 oz paper cups market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #321
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 88%
- Out of stock
- 1.9%
- Avg brand age
- 38 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
173
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
24%
Top 20: 57%
Open market
53%
- Fit Meal Prep13%
- JOLLY CHEF12%
- LITOPAK9%
- Owala5%
- Ginkgo4%
- GUSTO4%
Demand
Weekly Amazon search volume, last 36 weeks — -18.3% search growth over the last 90 days.Top 20 oz paper cups search terms
- 20 oz coffee cup10K/yr
- 20oz coffee cup10K/yr
- coffee cup 20 oz7K/yr
- large coffee cups with lids6K/yr
- large disposable coffee cups with lids6K/yr
- disposable coffee cups 20 oz4K/yr
- 20 oz hot cups with lids5K/yr
- 20 oz hot cups3K/yr
- paper cups 20 oz3K/yr
Top 20 oz paper cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fit Meal Prep 100 Pack 20 oz Disposable Paper Coffee Cups Premium Hot Cups for Hot/Cold Beverage Durable Thickened White Paper Cup Bulk for Party Office Bussines Cafes Bistros Daily Use
Fit Meal Prep$23.334.4★894 rev
JOLLY CHEF 100 Count 20 oz Black Paper Coffee Cups with Lids Sleeves and Stirrers for Home Office Kitchen Cafes Disposable Hot Paper Cups for all Kinds of Beverages
JOLLY CHEF$27.824.6★284 rev
LITOPAK 50 Pack 20 oz Paper Coffee Cups for Hot Chocolate Drinks Black Disposable Coffee Cups with Lids Sleeves and Stirring Sticks for Parties Picnic Travel and Events
LITOPAK$25.234.7★2,721 rev
Hefty Disposable Hot Cups with Lids Insulated Paper Coffee Cups for Tea Cocoa and Hot Beverages Leak Resistant Single Use Drink Cups 16 Ounce 20 Count
Hefty$11.384.6★15,480 rev
LITOPAK 100 Pack 20 oz Disposable Paper Coffee Cups with Lids for Coffee Water Juice or Tea Blue and Gray Hot Paper Cups for Home Restaurant Store and Cafe
LITOPAK$29.444.4★1,534 rev
Newest
by launch date
BYSNOW 20 oz 50 pack Disposable Paper Coffee Cups Paper To Go Cups with Lids Sleeves and Stirring Sticks Hot Paper Cups for Home Office and Party (White 20oz)
BYSNOW$17.761,060 rev
JOLLY CHEF 100 Count 20 oz Black Paper Coffee Cups with Lids Sleeves and Stirrers for Home Office Kitchen Cafes Disposable Hot Paper Cups for all Kinds of Beverages
JOLLY CHEF$27.82284 rev
Lamosi 100 Pack 20 oz Clear Plastic Cups with Lids and Straws Disposable Iced Coffee Cups with Lids for To-Go Cold Drinks Smoothies and Slushie
Lamosi$22.331,949 rev
AOZITA 100 Pack 24 oz Disposable Plastic Cups With Strawless Sip-Lids Clear Plastic Iced Coffee Cups Go for Drinks Bubble Tea Cold Beverage - BPA Free
AOZITA$24.97574 rev
Ginkgo 100 Pack 20 oz Disposable Coffee Cups with Lids and Sleeves Leak-Free Black Insulated Hot To Go Cups for Coffee Bars Restaurants Offices
Ginkgo$34.45243 rev
Trending
90-day click momentum
Fit Meal Prep 50 Pack 20 oz Disposable Coffee Cups with Lids Sleeves Leak-Proof To Go Coffee Cups with Lids Durable Hot Paper Cups for Home Office Party Business
Fit Meal Prep$20.824.4★
BYSNOW 20 oz 50 pack Disposable Paper Coffee Cups Paper To Go Cups with Lids Sleeves and Stirring Sticks Hot Paper Cups for Home Office and Party (White 20oz)
BYSNOW$17.764.6★
Glowcoast To Go Coffee Cups With Lids - 22 oz Disposable Coffee Cup With Lid. Large Togo Travel Paper Ripple Hot Cups Insulated For Hot Cold Beverage Drinks No Sleeves Needed (50 Dusk Grey)
Glowcoast$38.024.4★
GUSTO [100 Count Kraft Disposable Paper Cups Hot Coffee Cups Brown Unbleached - Eco-Friendly Cups (20 oz. - Kraft)
GUSTO$22.724.7★
YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Black
YETI$34.824.8★
What buyers say about 20 oz paper cups
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Keeps drinks cold”
“Excellent size”
“Great deal”
“It's not flimsy”
“DOES NOT LEAK”
“As described”
“it didn't break”
“Easy to hold”
“Bright colors”
What buyers complain about
“they leak”
“a big too large”
“lower quality”
“Breaks easily”
“This cup does not keep the liquid in it hot”
“it gotten a bit expensive these days”
“Hi does not keep the heat for long”
“its also hard to drink out of”
“flimsy”
“very difficult to clean”
Top return reasons
Common questions
- Is 20 oz paper cups profitable to sell on Amazon United States?
- The niche generates $77K/yr across 76 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 20 oz paper cups niche?
- 46 brands and 173 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in 20 oz paper cups?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.5%.
- What does it cost to enter the 20 oz paper cups niche?
- Listings span $8.24–$120.72; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 7,773 reviews — the moat a new listing must climb.