2 Pack Electric Toothbrush

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

3.5%

Market size, estimated

$259Ka year

Peak month

December2.1× the quietest month

Top search term

sonicare toothbrush 2 pack20K searches a year

Listings sell for $76.42 on average, from $9.28 to $252.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $76.42 that is $8K to $19K a year per listing.

Average price

$76.42inside the $15 to $100 sweet spot

Price range

$9.28–$252.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$8K–$19K

Returns

1.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #111 within Toothbrushes & Accessories. It carries 8,831 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

97%

Out of stock, average day

4.1%

Average rank

#111in Toothbrushes & Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,831per listing

Listings tracked

32

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months