Is 2 pack electric toothbrush profitable to sell on Amazon United States?

The niche generates $259K/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).

How competitive is the 2 pack electric toothbrush niche?

11 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 2 pack electric toothbrush?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.9%.

When does demand for 2 pack electric toothbrush peak?

Demand peaks in Jul–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the 2 pack electric toothbrush niche?

Listings span $9.28–$252.41; the average listing price is $76.42 (sweet spot $15–$100). The average incumbent carries 8,831 reviews — the moat a new listing must climb.

2 pack electric toothbrush

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$76.42

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$259K

$259K/yr · 97K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$9.28–$252.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,830.59

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, 2 pack electric toothbrush is a $259K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

2 pack electric toothbrush market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $306K–$382K; units × avg price
Conversion rate: 3.5%
Avg BSR: #111
Page quality: 0%
Prime: 97%
Sponsored: 50%
Out of stock: 4.1%
Avg brand age: 36 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

Philips Sonicare35%
Aquasonic30%
PHILIPS15%
COSLUS6%
Oral-B6%
7AM2M3%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top 2 pack electric toothbrush search terms

sonicare toothbrush 2 pack20K/yr +7.8%3.8% conv.
2 pack electric toothbrush14K/yr +2.9%2.8% conv.
electric toothbrush set of 213K/yr +0.7%3.6% conv.
philips sonicare toothbrush 2 pack12K/yr -6.3%2.4% conv.
sonicare 2 pack8K/yr +27.6%3.7% conv.
dual electric toothbrush7K/yr -16.7%4.3% conv.
philips sonicare 2 pack5K/yr +18.9%1.5% conv.
his and hers electric toothbrush set6K/yr -29.8%3.8% conv.
electric toothbrush duo5K/yr -0.7%4.5% conv.
aquasonic duo5K/yr -3.3%5.9% conv.

All search terms

Top 2 pack electric toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquasonic Duo - Dual Handle Ultra Whitening 40 000 VPM Wireless Charging Electric ToothBrushes - 3 Modes with Smart Timers - 10 Dupont Brush Heads & 2 Travel Cases Included

Aquasonic$51.654.6★28,849 rev

Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71

Philips Sonicare$211.174.6★247 rev

Aquasonic Duo Series PRO Ultra-Whitening Electric Toothbrush Set 5 Modes & Smart Timers Premium Travel Cases & 10 Proflex Brush Heads ADA Accepted Toothbrushes

Aquasonic$64.894.7★556 rev

Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder Charging Travel Case White & Pink 2-Pack HX9912/72

Philips Sonicare$208.894.6★247 rev

Aquasonic Duo Series PRO UV - ADA Accepted Electric Toothbrushes with UV Sanitizer - Inductive Charging Base - 5 Modes with Smart Timers - 10 Proflex Brush Heads & 2 Travel Cases

Aquasonic$83.534.6★9,309 rev

Newest

by launch date

Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03

Philips Sonicare$64.28549 rev

3mo ago

Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71

Philips Sonicare$211.17247 rev

7mo ago

Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder Charging Travel Case White & Pink 2-Pack HX9912/72

Philips Sonicare$208.89247 rev

7mo ago

COSLUS C30 Electric Toothbrush for Adults Effective Yet Gentle Ultra-Clean

COSLUS$21.603,511 rev

10mo ago

COSLUS C40 Sonic Electric Toothbrush for Adults: 47000 VPM for Deep Cleaning & Whitening with Travel Case - 5 Modes for Sensitive Teeth & Braces Wireless Charging 6 Brush Heads Black & Pink (2PCS)

COSLUS$34.933,838 rev

10mo ago

What buyers say about 2 pack electric toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Excellent value”

Quality-Overall14%

“Excellent Product”

Charging7%

“Charges quickly”

Tooth Brightening6%

“Great for teeth”

Battery Life5%

“Battery lasts a long time”

Advertised Vs Actual Product5%

“As described”

Ease Of Use5%

“Easy to hold”

Ease Of Cleaning4%

“Cleans Well”

Efficiency4%

“Effective”

Cleansing4%

“Deep Clean”

What buyers complain about

Durability25%

“Breaks quickly”

Charging19%

“Stopped Charging”

Quality-Overall7%

“Dramatic drop in quality”

Size-Overall5%

“Too big”

Battery Life5%

“Bad Battery Life”

Ease Of Use4%

“Not easy to use”

Strength3%

“Cheap and flimsy”

Value For Money3%

“WASTE OF MONEY”

Ease Of Cleaning3%

“a hassle to clean”

Functionality-Overall3%

“Didnt work”

Top return reasons

Charging17%

Functionality-Overall15%

Size-Overall13%

Value For Money10%

Advertised Vs Actual Product9%

Product Condition5%

Strength4%

Defective Material/Parts4%

Quality-Overall4%

Color3%

Common questions

Is 2 pack electric toothbrush profitable to sell on Amazon United States?: The niche generates $259K/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
How competitive is the 2 pack electric toothbrush niche?: 11 brands and 60 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in 2 pack electric toothbrush?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.9%.
When does demand for 2 pack electric toothbrush peak?: Demand peaks in Jul–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the 2 pack electric toothbrush niche?: Listings span $9.28–$252.41; the average listing price is $76.42 (sweet spot $15–$100). The average incumbent carries 8,831 reviews — the moat a new listing must climb.