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1up Nutrition Strawberry Shortcake

1up Nutrition Strawberry Shortcake shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49

Market size 96Growth 23Conversion 55Competition 41Returns 100Price range 95Avg price 95Brand share 0Review moat 47Quality gap 48
This niche Category average · 14,768 niches

Is 1up Nutrition Strawberry Shortcake profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1up Nutrition Strawberry Shortcake is a $2.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

1up Nutrition Strawberry Shortcake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.6% over the last 90 days and 4.7% of searches end in a purchase.

$2.8M

revenue / yr

Units sold / yr60K
Search volume / yr-4.6%1.4M
Conversion rate4.7%
Avg price$43.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 81
Top-5 product click share61%
Open market0%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews1,764

Top 1up Nutrition Strawberry Shortcake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$141K$282K$423K$565K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

0%

  • RYSE Up Supplements82%
  • Rise15%
  • GHOST2%
  • Dymatize1%

1up Nutrition Strawberry Shortcake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR4.7%Products24Brands4Top 5 Brands100%OOS Rate2.4%Rating4.5★Reviews1,764Avg BSR#51
45K35KPrime Day '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.7×

Top 1up Nutrition Strawberry Shortcake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ryse protein powder887K/yr
  • rise protein bars127K/yr
  • ryse protein98K/yr
  • ryze protein powder64K/yr
  • protein powder ryse43K/yr
  • rise protein powder30K/yr
  • rise bars25K/yr
  • ryse protein powder sample pack23K/yr
  • ryze protein13K/yr
  • rise bar13K/yr

What reviews say buyers love and hate about 1up Nutrition Strawberry Shortcake

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall34%

Tastes great and smooth

Nutritional Content19%

Excellent, convenient source of protein

Flavor15%

Unmatched flavor

Quality-Overall4%

Great for product

Sweetness3%

That they are 100% sugar free

What buyers complain about

56% of reviews
Taste-Overall22%

Disgusting taste

Flavor8%

the flavor is very artificial

Value For Money7%

Too expensive

Nutritional Content5%

but I've been lacking protein

Sweetness5%

Not sweet

1up Nutrition Strawberry Shortcake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
35%
2Flavor
22%
3Sweetness
9%
4Value For Money
8%
5Smell
5%

Common 1up Nutrition Strawberry Shortcake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1up Nutrition Strawberry Shortcake 56/100 on Amazon United States — Worth a look. The niche generates $2.8M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.
Search demand for 1up Nutrition Strawberry Shortcake on Amazon United States peaks in Feb–Mar–Apr–May–Jun, where the busiest month runs 2.7× the quietest.