Is 1up nutrition strawberry shortcake profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the 1up nutrition strawberry shortcake niche?

4 brands and 81 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 1up nutrition strawberry shortcake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.

When does demand for 1up nutrition strawberry shortcake peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the 1up nutrition strawberry shortcake niche?

Listings span $19.50–$79.67; the average listing price is $43.83 (sweet spot $15–$100). The average incumbent carries 1,764 reviews — the moat a new listing must climb.

1up nutrition strawberry shortcake

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$2.8M

$2.8M/yr · 1.4M searches

Avg price

Incredible$43.83

avg listing price — sweet spot $15–$100

Price range

Incredible$19.50–$79.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,763.83

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 1up nutrition strawberry shortcake is a $2.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

1up nutrition strawberry shortcake market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $2.2M–$2.6M; units × avg price
Conversion rate: 4.7%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.4%
Avg brand age: 74 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

RYSE Up Supplements82%
Rise15%
GHOST2%
Dymatize1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top 1up nutrition strawberry shortcake search terms

ryse protein powder887K/yr -1.6%3.0% conv.
rise protein bars127K/yr -25.9%14.2% conv.
ryse protein98K/yr -0.1%1.8% conv.
ryze protein powder64K/yr +9.3%3.0% conv.
protein powder ryse43K/yr +3.4%2.9% conv.
rise protein powder30K/yr +2.5%1.0% conv.
rise bars25K/yr -10.0%12.4% conv.
ryse protein powder sample pack23K/yr -26.8%0.3% conv.
ryze protein13K/yr -4.2%2.2% conv.
rise bar13K/yr -16.1%6.9% conv.

All search terms

Top 1up nutrition strawberry shortcake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.384.6★1,241 rev

RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.564.6★1,828 rev

RYSE Loaded Protein Powder - Peanut Butter Cup - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.834.6★1,254 rev

Rise Breakfast Whey Protein Bars Almond Honey 18g Protein 2.01 oz (12 Pack)

Rise$27.914.2★3,405 rev

RYSE Loaded Protein Powder - Vanilla Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.054.6★117 rev

Newest

by launch date

Ryse Clear Whey Isolate Protein Powder - Kool-Aid Tropical Punch - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag

RYSE Up Supplements$39.9031 rev

4mo ago

Ryse Clear Whey Isolate Protein Powder - Country Time Lemonade - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag

RYSE Up Supplements$39.9331 rev

4mo ago

RYSE Loaded Protein Powder - Vanilla Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.05117 rev

9mo ago

RYSE Loaded Protein Powder - Milk Chocolate - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.5967 rev

9mo ago

RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.33199 rev

1y ago

What buyers say about 1up nutrition strawberry shortcake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Tastes great and smooth”

Nutritional Content19%

“Excellent, convenient source of protein”

Flavor15%

“Unmatched flavor”

Quality-Overall4%

“Great for product”

Sweetness3%

“That they are 100% sugar free”

Value For Money3%

“price is very reasonable”

Ingredients-Overall2%

“Clean ingredients”

Blend/Ratio2%

“It also blends very well”

Solubility2%

“The powder mixes very well”

Texture/Consistency-Overall1%

“Nice consistency”

What buyers complain about

Taste-Overall22%

“Disgusting taste”

Flavor8%

“the flavor is very artificial”

Value For Money7%

“Too expensive”

Nutritional Content5%

“but I've been lacking protein”

Sweetness5%

“Not sweet”

Texture/Consistency-Overall3%

“Grainy texture,”

Artificial Sweeteners2%

“You can taste the artificial sweeteners as well”

Acid Regulator/Stomach Ache Relief2%

“Sick to my stomach the entire night after 2 times of having it”

Hard Feel2%

“Too hard”

Size-Overall1%

“Not actual serving size”

Top return reasons

Taste-Overall35%

Flavor22%

Sweetness9%

Value For Money8%

Smell5%

Leak-Proof4%

Advertised Vs Actual Product4%

Regulates Digestion4%

Bitter2%

Quality-Overall2%

Common questions

Is 1up nutrition strawberry shortcake profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the 1up nutrition strawberry shortcake niche?: 4 brands and 81 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 1up nutrition strawberry shortcake?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
When does demand for 1up nutrition strawberry shortcake peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 2.7× the quietest.
What does it cost to enter the 1up nutrition strawberry shortcake niche?: Listings span $19.50–$79.67; the average listing price is $43.83 (sweet spot $15–$100). The average incumbent carries 1,764 reviews — the moat a new listing must climb.