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1up Nutrition

1up Nutrition shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49

Market size 95Growth 24Conversion 57Competition 35Returns 100Price range 95Avg price 95Brand share 0Review moat 78Quality gap 57
This niche Category average · 14,768 niches

Is 1up Nutrition profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1up Nutrition is a $2.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 58/100.

1up Nutrition: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.4% over the last 90 days and 4.9% of searches end in a purchase.

$2.4M

revenue / yr

Units sold / yr60K
Search volume / yr-1.4%1.4M
Conversion rate4.9%
Avg price$35.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 12
Top-5 product click share64%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)9· 8 succeeded
Avg rating4.4★
Avg reviews438

Top 1up Nutrition products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$245K$489K$734K$978K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • OATH NUTRITION95%
  • Clean Simple Eats5%

1up Nutrition demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR4.9%Products15Brands2Top 5 Brands100%OOS Rate0.6%Rating4.4★Reviews438Avg BSR#41
50K30KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.7×

Top 1up Nutrition search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oath clear protein538K/yr
  • 1up protein powder160K/yr
  • oath nutrition clear protein74K/yr
  • clean simple eats clear protein124K/yr
  • oath80K/yr
  • 1up nutrition76K/yr
  • oath protein59K/yr
  • oath protein powder46K/yr
  • 1 up nutrition protein powder53K/yr
  • 1up protein24K/yr

What reviews say buyers love and hate about 1up Nutrition

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall31%

Clean taste

Nutritional Content18%

Great Protein Powder

Flavor16%

There is a variety of flavors

Solubility5%

Mixes easily

Blend/Ratio3%

blends perfectly

What buyers complain about

50% of reviews
Taste-Overall11%

Weird Taste

Solubility10%

Does not mix well

Flavor7%

Flavor is hard to tolerate

Nutritional Content5%

Getting much nutrition in is HARD

Value For Money5%

A little expensive

Common 1up Nutrition questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1up Nutrition 58/100 on Amazon United States — Worth a look. The niche generates $2.4M/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved -1.4% over the last 90 days.
Search demand for 1up Nutrition on Amazon United States peaks in Jan–Feb–Jun, where the busiest month runs 2.7× the quietest.