Is 1up nutrition profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the 1up nutrition niche?

2 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 1up nutrition?

Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.

When does demand for 1up nutrition peak?

Demand peaks in Jan–Feb–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the 1up nutrition niche?

Listings span $19.56–$53.91; the average listing price is $35.27 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.

1up nutrition

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 1.4M searches

Avg price

Incredible$35.27

avg listing price — sweet spot $15–$100

Price range

Incredible$19.56–$53.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great438.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 1up nutrition is a $2.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

1up nutrition market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $1.8M–$2.1M; units × avg price
Conversion rate: 4.9%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 58 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

OATH NUTRITION95%
Clean Simple Eats5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top 1up nutrition search terms

oath clear protein538K/yr +4.9%6.4% conv.
1up protein powder160K/yr -31.6%0.2% conv.
oath nutrition clear protein74K/yr +48.3%6.6% conv.
clean simple eats clear protein124K/yr -1.3%2.1% conv.
oath80K/yr +33.2%4.8% conv.
1up nutrition76K/yr -22.3%0.2% conv.
oath protein59K/yr +1.1%4.5% conv.
oath protein powder46K/yr -3.0%4.6% conv.
1 up nutrition protein powder53K/yr -19.7%0.3% conv.
1up protein24K/yr +29.1%0.2% conv.

All search terms

Top 1up nutrition products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack

OATH NUTRITION$31.314.5★407 rev

Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings

OATH NUTRITION$33.014.3★1,549 rev

Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings

OATH NUTRITION$38.224.7★672 rev

Oath Nutrition Clear Whey Isolate Protein Powder ICY Blue Razz 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings

OATH NUTRITION$38.354.6★644 rev

Oath Nutrition Clear Whey Isolate Protein Powder Kiwi Strawberry 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings

OATH NUTRITION$35.914.5★459 rev

Newest

by launch date

Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings

OATH NUTRITION$33.52144 rev

5mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings

OATH NUTRITION$35.25114 rev

5mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings

OATH NUTRITION$33.22143 rev

5mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)

OATH NUTRITION$19.56146 rev

8mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Caramel Apple 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)

OATH NUTRITION$20.11129 rev

8mo ago

What buyers say about 1up nutrition

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Clean taste”

Nutritional Content18%

“Great Protein Powder”

Flavor16%

“There is a variety of flavors”

Solubility5%

“Mixes easily”

Blend/Ratio3%

“blends perfectly”

Sweetness2%

“Not overly sweet”

Freshness2%

“Its so delightfully refreshing”

Quality-Overall2%

“overall the product is very good and consistent”

Texture/Consistency-Overall1%

“Great texture”

Value For Money1%

“Price was good”

What buyers complain about

Taste-Overall11%

“Weird Taste”

Solubility10%

“Does not mix well”

Flavor7%

“Flavor is hard to tolerate”

Nutritional Content5%

“Getting much nutrition in is HARD”

Value For Money5%

“A little expensive”

Sweetness4%

“Its VERY sugary”

Mixing/Blending3%

“Trouble mixing”

Artificial Sweeteners2%

“I was not pleased with the sugar substitute”

Texture/Consistency-Overall2%

“Texture is very slightly grainy”

Thickness1%

“does not make the beverage overly thick”

Common questions

Is 1up nutrition profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the 1up nutrition niche?: 2 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 1up nutrition?: Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
When does demand for 1up nutrition peak?: Demand peaks in Jan–Feb–Jun; the busiest month runs 2.7× the quietest.
What does it cost to enter the 1up nutrition niche?: Listings span $19.56–$53.91; the average listing price is $35.27 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.

1up nutrition

1up nutrition market data

Competition & brand share

Demand & seasonality

Top 1up nutrition search terms

Top 1up nutrition products on Amazon

Top sellers

Newest

Trending

What buyers say about 1up nutrition

What buyers love

What buyers complain about

Common questions

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