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1up lemon italian ice protein powder

Launch it

A $867K/yr market growing +3.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 75Growth 29Conversion 38Competition 59Returns 100Price range 87Avg price 95Brand share 20Review moat 37Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.82

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$101.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great$867K

$867K/yr · 789K searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,791.53

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 1up lemon italian ice protein powder is a $867K/yr Amazon United States market (789K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Launch it — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

1up lemon italian ice protein powder market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$716K–$896K
units × avg price
Conversion rate
3.1%
Avg BSR
#69
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
4.6%
Avg brand age
65 months
Avg seller age
133 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

555

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

6%

  • Myprotein52%
  • OATH NUTRITION19%
  • Isopure16%
  • Vital Proteins4%
  • Bare Bones2%
  • Sunwarrior2%
  • Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +3.2% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×

Top 1up lemon italian ice protein powder search terms

  • 1up lemon italian ice protein powder172K/yr
  • 1 up nutrition protein powder lemon italian ice96K/yr
  • myprotein113K/yr
  • myprotein clear whey isolate53K/yr
  • lemon protein powder42K/yr
  • my protein clear whey isolate43K/yr
  • protein lemonade38K/yr
  • my protein48K/yr
  • lemonade protein powder36K/yr
  • my protein whey32K/yr
All search terms

Top 1up lemon italian ice protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$35K8%$69K12%$104K16%$139K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 1up lemon italian ice protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Absolutely delicious”

Flavor15%

“Absolutely LOVE this flavor”

Nutritional Content14%

“this has a great amount of protein”

Solubility5%

“Mixes easily”

Quality-Overall3%

“some pretty good reviews”

Blend/Ratio2%

“This one blends really well in a blender”

Value For Money2%

“Worth it”

Sweetness2%

“its sweet in a delightful way”

Freshness2%

“Fresh lemon flavor”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall18%

“Tastes artificial”

Solubility8%

“Won't dissolve”

Flavor7%

“Flavor is hard to tolerate”

Sweetness5%

“No sugar at all”

Nutritional Content4%

“Getting much nutrition in is HARD”

Value For Money4%

“A little expensive”

Artificial Sweeteners2%

“I can be super picky about artificial flavors or the taste of artificial sweeteners”

Texture/Consistency-Overall2%

“Texture is very slightly grainy”

Quality-Overall1%

“Poor quality”

Mixing/Blending1%

“Trouble mixing”

Top return reasons

Flavor53%
Taste-Overall24%
Advertised Vs Actual Product5%
Sweetness4%
Ease Of Chewing/Swallowing3%
Nutritional Content3%
Leak-Proof3%
Artificial Sweeteners3%
Smell1%

Common questions

Is 1up lemon italian ice protein powder profitable to sell on Amazon United States?
The niche generates $867K/yr across 36 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Launch it (59/100).
How competitive is the 1up lemon italian ice protein powder niche?
12 brands and 555 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in 1up lemon italian ice protein powder?
Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
When does demand for 1up lemon italian ice protein powder peak?
Demand peaks in Jan–Feb–Mar; the busiest month runs 6.5× the quietest.
What does it cost to enter the 1up lemon italian ice protein powder niche?
Listings span $6.90–$101.01; the average listing price is $35.82 (sweet spot $15–$100). The average incumbent carries 2,792 reviews — the moat a new listing must climb.