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1up Lemon Italian Ice Protein Powder

1up Lemon Italian Ice Protein Powder clears our launch bar: a $867K/yr market growing +3.2% this quarter with returns at 0.0%.

Flapen Score

59
Launch it

Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49

Market size 75Growth 29Conversion 38Competition 59Returns 100Price range 87Avg price 95Brand share 20Review moat 37Quality gap 78
This niche Category average · 14,768 niches

Is 1up Lemon Italian Ice Protein Powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1up Lemon Italian Ice Protein Powder is a $867K/yr Amazon United States market (789K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Launch it — 59/100.

1up Lemon Italian Ice Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +3.2% over the last 90 days and 3.1% of searches end in a purchase.

$867K

revenue / yr

Units sold / yr25K
Search volume / yr+3.2%789K
Conversion rate3.1%
Avg price$35.82

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers12 · 555
Top-5 product click share49%
Open market8%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement97%
New entrants (1y)11· 11 succeeded
Avg rating4.3★
Avg reviews2,792

Top 1up Lemon Italian Ice Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$35K$69K$104K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

555

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

6%

  • Myprotein52%
  • OATH NUTRITION19%
  • Isopure16%
  • Vital Proteins4%
  • Bare Bones2%
  • Sunwarrior2%
  • Open — no brand owns it (6 brands, 6%)

1up Lemon Italian Ice Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume789KCVR3.1%Products36Brands12Top 5 Brands92%OOS Rate4.6%Rating4.3★Reviews2,792Avg BSR#69
35K25KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×

Top 1up Lemon Italian Ice Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 1up lemon italian ice protein powder172K/yr
  • 1 up nutrition protein powder lemon italian ice96K/yr
  • myprotein113K/yr
  • myprotein clear whey isolate53K/yr
  • lemon protein powder42K/yr
  • my protein clear whey isolate43K/yr
  • protein lemonade38K/yr
  • my protein48K/yr
  • lemonade protein powder36K/yr
  • my protein whey32K/yr

What reviews say buyers love and hate about 1up Lemon Italian Ice Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Taste-Overall31%

Absolutely delicious

Flavor15%

Absolutely LOVE this flavor

Nutritional Content14%

this has a great amount of protein

Solubility5%

Mixes easily

Quality-Overall3%

some pretty good reviews

What buyers complain about

54% of reviews
Taste-Overall18%

Tastes artificial

Solubility8%

Won't dissolve

Flavor7%

Flavor is hard to tolerate

Sweetness5%

No sugar at all

Nutritional Content4%

Getting much nutrition in is HARD

1up Lemon Italian Ice Protein Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
53%
2Taste-Overall
24%
3Advertised Vs Actual Product
5%
4Sweetness
4%
5Ease Of Chewing/Swallowing
3%

Common 1up Lemon Italian Ice Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1up Lemon Italian Ice Protein Powder 59/100 on Amazon United States — Launch it. The niche generates $867K/yr across 36 tracked products. 11 of 11 products launched in the last 360 days are still selling. Search demand moved +3.2% over the last 90 days.
Search demand for 1up Lemon Italian Ice Protein Powder on Amazon United States peaks in Jan–Feb–Mar, where the busiest month runs 6.5× the quietest.