Is 1st phorm protein powder profitable to sell on Amazon United States?

The niche generates $134K/yr across 12 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).

How competitive is the 1st phorm protein powder niche?

5 brands and 138 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 1st phorm protein powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for 1st phorm protein powder peak?

Demand peaks in Jul–Aug; the busiest month runs 10.0× the quietest.

What does it cost to enter the 1st phorm protein powder niche?

Listings span $39.40–$64.59; the average listing price is $46.67 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.

1st phorm protein powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$39.40–$64.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.67

avg listing price — sweet spot $15–$100

Review moat

Good521.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$134K

$134K/yr · 69K searches

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 1st phorm protein powder is a $134K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

1st phorm protein powder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $140K–$187K; units × avg price
Conversion rate: 4.2%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Paleo Pro77%
Paleovalley11%
Amy Myers MD7%
Equip3%
Nature's Plus2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 10.0×

Open Trend

Top 1st phorm protein powder search terms

paleo protein powder44K/yr -3.0%3.0% conv.
paleo pro protein powder9K/yr +3.0%3.3% conv.
paleo protein7K/yr -3.3%1.4% conv.
paleo pro5K/yr -1.1%4.7% conv.
paleopro protein powder4K/yr +27.7%7.2% conv.

All search terms

Top 1st phorm protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla

Paleo Pro$39.684.2★1,034 rev

Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural and Clean Proteins for Paleo & Keto - 15 Days Supply (Cacao)

Paleo Pro$39.404.3★896 rev

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate

Paleovalley$64.594.5★795 rev

PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)

Paleo Pro$39.994.3★210 rev

PaleoPro Carnivore Complete (Aztec Vanilla) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)

Paleo Pro$39.464.3★250 rev

Newest

by launch date

Amy Myers MD Paleo Protein Powder - Double Chocolate 20 Servings - Collagen-Based Gut Function Support - Gluten-Free & Non-Dairy Protein Supplement

Amy Myers MD$44.8027 rev

1y ago

Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)

Amy Myers MD$44.8811 rev

1y ago

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate

Paleovalley$64.59795 rev

3y ago

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla

Paleovalley$64.47488 rev

3y ago

PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)

Paleo Pro$39.99210 rev

5y ago

What buyers say about 1st phorm protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“The taste is clean and good”

Nutritional Content19%

“Great way to get my protein”

Flavor7%

“The vanilla flavor is my favorite”

Quality-Overall7%

“Cost for Quality”

Blend/Ratio5%

“it blends well”

Solubility4%

“easy to mix”

Ingredients-Overall4%

“Clean ingredients”

Sweetness2%

“a sweet tooth”

Advertised Vs Actual Product2%

“totally did the job”

Value For Money1%

“Worth it”

What buyers complain about

Taste-Overall22%

“Bitter aftertaste”

Value For Money8%

“is Expensive”

Flavor7%

“the flavor was off”

Artificial Sweeteners6%

“Stevia tastes awful”

Nutritional Content5%

“this protein powder is disappointing”

Solubility5%

“Very difficult to mix into anything”

Sweetness4%

“Vanilla too sweet”

Bitter3%

“Too strong and bitter”

Advertised Vs Actual Product2%

“False advertising, in my view”

Ingredients-Overall2%

“Formula change not good”

Common questions

Is 1st phorm protein powder profitable to sell on Amazon United States?: The niche generates $134K/yr across 12 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).
How competitive is the 1st phorm protein powder niche?: 5 brands and 138 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 1st phorm protein powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for 1st phorm protein powder peak?: Demand peaks in Jul–Aug; the busiest month runs 10.0× the quietest.
What does it cost to enter the 1st phorm protein powder niche?: Listings span $39.40–$64.59; the average listing price is $46.67 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.