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1st Phorm Protein Powder

brand-locked demand (top 5 brands take 100% of clicks) — 1st Phorm Protein Powder doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49

Market size 30Growth 25Conversion 51Competition 20Returns 100Price range 95Avg price 94Brand share 0Review moat 74Quality gap 62
This niche Category average · 14,768 niches

Is 1st Phorm Protein Powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1st Phorm Protein Powder is a $134K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.

1st Phorm Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.4% over the last 90 days and 4.2% of searches end in a purchase.

$134K

revenue / yr

Units sold / yr4K
Search volume / yr-0.4%69K
Conversion rate4.2%
Avg price$46.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 138
Top-5 product click share76%
Open market0%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews522

Top 1st Phorm Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$20K$40K$60K$80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Paleo Pro77%
  • Paleovalley11%
  • Amy Myers MD7%
  • Equip3%
  • Nature's Plus2%
  • Open — no brand owns it (0%)

1st Phorm Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR4.2%Products12Brands5Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews522Avg BSR#76
30K20KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.0×

Top 1st Phorm Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paleo protein powder44K/yr
  • paleo pro protein powder9K/yr
  • paleo protein7K/yr
  • paleo pro5K/yr
  • paleopro protein powder4K/yr

What reviews say buyers love and hate about 1st Phorm Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall29%

The taste is clean and good

Nutritional Content19%

Great way to get my protein

Flavor7%

The vanilla flavor is my favorite

Quality-Overall7%

Cost for Quality

Blend/Ratio5%

it blends well

What buyers complain about

62% of reviews
Taste-Overall22%

Bitter aftertaste

Value For Money8%

is Expensive

Flavor7%

the flavor was off

Artificial Sweeteners6%

Stevia tastes awful

Nutritional Content5%

this protein powder is disappointing

Common 1st Phorm Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1st Phorm Protein Powder 46/100 on Amazon United States — Skip it. The niche generates $134K/yr across 12 tracked products. Search demand moved -0.4% over the last 90 days.
Search demand for 1st Phorm Protein Powder on Amazon United States peaks in Jul–Aug, where the busiest month runs 10.0× the quietest.