1st Birthday Wrapping Paper

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

5.5%

Market size, estimated

$68Ka year

Peak month

September2.0× the quietest month

Top search term

1st birthday wrapping paper30K searches a year

Listings sell for $9.99 on average, from $5.94 to $14.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.99 that is $999 to $2K a year per listing.

Average price

$9.99under the $15 to $100 sweet spot

Price range

$5.94–$14.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$999–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #574 within Gift Wrap Paper. It carries 336 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#574in Gift Wrap Paper

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

336per listing

Listings tracked

63

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

20 months