1st birthday wrapping paper
Skip itPrices mostly outside the sweet spot ($5.94–$14.73) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great336.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 125K searches
Price range
Bad$5.94–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 1st birthday wrapping paper is a $68K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
1st birthday wrapping paper market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 4.2%
- Avg brand age
- 20 months
- Avg seller age
- 229 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
16%
- WRAPAHOLIC32%
- RUSPEPA21%
- WRAPLULU14%
- Altarho8%
- MAYPLUSS4%
- LeZakaa4%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +14.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top 1st birthday wrapping paper search terms
- 1st birthday wrapping paper30K/yr
- first birthday wrapping paper19K/yr
- 1st birthday wrapping paper boy18K/yr
- 1st birthday wrapping paper girl17K/yr
- first birthday wrapping paper girl13K/yr
- first birthday wrapping paper boy13K/yr
- baby birthday wrapping paper5K/yr
- baby girl birthday wrapping paper6K/yr
- baby boy birthday wrapping paper5K/yr
Top 1st birthday wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA 1st Birthday Boy Wrapping Paper - Mini Roll - Dinosaur Truck Happy Birthday Design for Boys Birthday Party and More - 17 inches x 16.4 feet - 1 Year Old
RUSPEPA$9.914.7★226 rev
RUSPEPA 1st Birthday Wrapping Paper Girls Hearts and Pink Number 1 Balloons Happy Birthday Design 1 Year Old Mini Roll 17 Inches x 16.4 Feet Perfect for Girls Birthday Party Gifts
RUSPEPA$9.884.7★761 rev
WRAPAHOLIC 1st Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Blue Happy Birthday Wrapping Paper for Boys Kids Baby Shower Party Holiday
WRAPAHOLIC$7.024.6★58 rev
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
WRAPLULU$9.704.7★95 rev
WRAPAHOLIC Racing Car 1st Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Blue Happy 1st Birthday Race Car Wrapping Paper for Baby Boy Kids Party Baby Shower
WRAPAHOLIC$9.844.8★6 rev
Newest
by launch date
Altarho 1st Birthday Wrapping Paper Roll - Blue Dinosaur Monster Truck Happy Birthday Gift Wrap Design for Kids Boys Baby Shower Party Decoration Celebration Total 28.5 sq.ft
Altarho$9.7944 rev
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
WRAPLULU$9.7095 rev
WRAPLULU Pink 1st Birthday Wrapping Paper for Girls 4 Jumbo Sheets 28 x 40 Inches Baby Gift Wrap with HAPPY BIRTHDAY & 1 Perfect for Baby Girls First Birthday Baby Shower or Toddler
WRAPLULU$9.7895 rev
LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft
LaRibbons$11.76205 rev
Happy 1st Birthday Wrapping Paper for 1st Birthday Girls Rose Gold 1st Birthday Decorations for Girls Mini Roll 17 Inches x 16.4 Feet 1st Birthday Gifts Ideas for Daughter Granddaughter Friends
Vichona$7.2580 rev
Trending
90-day click momentumLaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft
LaRibbons$11.764.5★
Altarho 1st Birthday Wrapping Paper Roll - Blue Dinosaur Monster Truck Happy Birthday Gift Wrap Design for Kids Boys Baby Shower Party Decoration Celebration Total 28.5 sq.ft
Altarho$9.794.1★
Happy 1st Birthday Wrapping Paper for 1st Birthday Girls Rose Gold 1st Birthday Decorations for Girls Mini Roll 17 Inches x 16.4 Feet 1st Birthday Gifts Ideas for Daughter Granddaughter Friends
Vichona$7.254.6★
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
WRAPLULU$9.704.7★
WRAPLULU Pink 1st Birthday Wrapping Paper for Girls 4 Jumbo Sheets 28 x 40 Inches Baby Gift Wrap with HAPPY BIRTHDAY & 1 Perfect for Baby Girls First Birthday Baby Shower or Toddler
WRAPLULU$9.784.7★
What buyers say about 1st birthday wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great deal”
“It's easy to cut, thick and folds cleanly - definitely recommend”
“Beautiful design”
“this bag made the perfect gift bag”
“The colors look bright”
“Cute and Durable”
“easy to handle”
“Good quality- look at size”
“Arrived exactly as described”
What buyers complain about
“it was the weirdest size”
“Horrible chemical smell”
“it was not great with the tape”
“This is false advertising”
“Pricey”
“It was thick”
“I wasn't able to use it because I bought a big gift”
“it looks cheap”
“Not as colorful as the photo”
“it didnt work out”
Top return reasons
Common questions
- Is 1st birthday wrapping paper profitable to sell on Amazon United States?
- The niche generates $68K/yr across 63 tracked products. 4 of 22 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the 1st birthday wrapping paper niche?
- 19 brands and 21 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 1st birthday wrapping paper?
- Top complaints mined from reviews: Size-Overall, Smell, Adhesion/Stickiness. The return rate is 1.6%.
- When does demand for 1st birthday wrapping paper peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 1st birthday wrapping paper niche?
- Listings span $5.94–$14.73; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.