1st Birthday Wrapping Paper
prices mostly outside the sweet spot ($5.94–$14.73) — 1st Birthday Wrapping Paper doesn't clear our bar today.
Flapen Score
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Is 1st Birthday Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 1st Birthday Wrapping Paper is a $68K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
1st Birthday Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.5% over the last 90 days and 5.5% of searches end in a purchase.
$68K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 63 products
Top 1st Birthday Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RUSPEPA 1st Birthday Boy Wrapping Paper - Mini Roll - Dinosaur Truck Happy Birthday Design for Boys Birthday Party and More - 17 inches x 16.4 feet - 1 Year Old
- Price
- $9.91
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 1y ago
RUSPEPA 1st Birthday Wrapping Paper Girls Hearts and Pink Number 1 Balloons Happy Birthday Design 1 Year Old Mini Roll 17 Inches x 16.4 Feet Perfect for Girls Birthday Party Gifts
- Price
- $9.88
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 1y ago
WRAPAHOLIC 1st Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Blue Happy Birthday Wrapping Paper for Boys Kids Baby Shower Party Holiday
- Price
- $7.02
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 6mo ago
WRAPAHOLIC Racing Car 1st Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Blue Happy 1st Birthday Race Car Wrapping Paper for Baby Boy Kids Party Baby Shower
- Price
- $9.84
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Trending
90-day click momentum
LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft
- Price
- $11.76
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 6mo ago
Altarho 1st Birthday Wrapping Paper Roll - Blue Dinosaur Monster Truck Happy Birthday Gift Wrap Design for Kids Boys Baby Shower Party Decoration Celebration Total 28.5 sq.ft
- Price
- $9.79
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
Happy 1st Birthday Wrapping Paper for 1st Birthday Girls Rose Gold 1st Birthday Decorations for Girls Mini Roll 17 Inches x 16.4 Feet 1st Birthday Gifts Ideas for Daughter Granddaughter Friends
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 7mo ago
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 6mo ago
WRAPLULU Pink 1st Birthday Wrapping Paper for Girls 4 Jumbo Sheets 28 x 40 Inches Baby Gift Wrap with HAPPY BIRTHDAY & 1 Perfect for Baby Girls First Birthday Baby Shower or Toddler
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 6mo ago
Newest
by launch dateAltarho 1st Birthday Wrapping Paper Roll - Blue Dinosaur Monster Truck Happy Birthday Gift Wrap Design for Kids Boys Baby Shower Party Decoration Celebration Total 28.5 sq.ft
- Price
- $9.79
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
WRAPLULU 1st Birthday Wrapping Paper for Kids - 4 Jumbo Sheets 28 * 40 Inches - Blue Gift Wrap with Happy Birthday 1 Balloons Cakes Perfect for Boys First Birthday Party or Baby Shower
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 6mo ago
WRAPLULU Pink 1st Birthday Wrapping Paper for Girls 4 Jumbo Sheets 28 x 40 Inches Baby Gift Wrap with HAPPY BIRTHDAY & 1 Perfect for Baby Girls First Birthday Baby Shower or Toddler
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 6mo ago
LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft
- Price
- $11.76
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 6mo ago
Happy 1st Birthday Wrapping Paper for 1st Birthday Girls Rose Gold 1st Birthday Decorations for Girls Mini Roll 17 Inches x 16.4 Feet 1st Birthday Gifts Ideas for Daughter Granddaughter Friends
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
19 rising
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
16%
- WRAPAHOLIC32%
- RUSPEPA21%
- WRAPLULU14%
- Altarho8%
- MAYPLUSS4%
- LeZakaa4%
- Open — no brand owns it (13 brands, 16%)
1st Birthday Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.0×
Top 1st Birthday Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 1st birthday wrapping paper30K/yr
- first birthday wrapping paper19K/yr
- 1st birthday wrapping paper boy18K/yr
- 1st birthday wrapping paper girl17K/yr
- first birthday wrapping paper girl13K/yr
- first birthday wrapping paper boy13K/yr
- baby birthday wrapping paper5K/yr
- baby girl birthday wrapping paper6K/yr
- baby boy birthday wrapping paper5K/yr
What reviews say buyers love and hate about 1st Birthday Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Decent quality”
“Great deal”
“It's easy to cut, thick and folds cleanly - definitely recommend”
“Beautiful design”
“this bag made the perfect gift bag”
What buyers complain about
71% of reviews“it was the weirdest size”
“Horrible chemical smell”
“it was not great with the tape”
“This is false advertising”
“Pricey”
1st Birthday Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 1st Birthday Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
