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18350 Battery

18350 Battery shows low returns (0.7%), but soft demand (-9.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49

Market size 53Growth 20Conversion 74Competition 32Returns 97Price range 84Avg price 95Brand share 23Review moat 23Quality gap 77
This niche Category average · 14,768 niches

Is 18350 Battery profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 18350 Battery is a $350K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

18350 Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.7% over the last 90 days and 6.9% of searches end in a purchase.

$350K

revenue / yr

Units sold / yr25K
Search volume / yr-9.7%210K
Conversion rate6.9%
Avg price$24.06

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 87
Top-5 product click share66%
Open market9%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement44%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews8,346

Top 18350 Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$35K$70K$105K$140K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

87

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • SureFire52%
  • AOTUMUT22%
  • IEVEDIVB9%
  • Amazon Basics5%
  • DURACELL3%
  • Kastar3%
  • Open — no brand owns it (3 brands, 6%)

18350 Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR6.9%Products18Brands9Top 5 Brands91%OOS Rate11.1%Rating4.3★Reviews8,346Avg BSR#255
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Top 18350 Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 18350 battery46K/yr
  • surefire 123a lithium batteries40K/yr
  • 18350 rechargeable battery25K/yr
  • surefire batteries39K/yr
  • 183509K/yr
  • surefire cr123a9K/yr
  • surefire 123a6K/yr
  • surefire battery6K/yr
  • surefire cr1235K/yr
  • cr123a surefire4K/yr

What reviews say buyers love and hate about 18350 Battery

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Battery Life28%

the battery life is really good

Value For Money21%

Reasonable price

Quality-Overall13%

Simple, consistent, and worth keeping stocked

Durability10%

Durable

Advertised Vs Actual Product8%

As advertised

What buyers complain about

95% of reviews
Battery Life39%

BAD BATTERIES

Durability22%

died within day

Quality-Overall8%

This was a poor quality set of batteries

Value For Money6%

a waste of money

Charging6%

it say on the package Not Rechargeable

18350 Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Value For Money
9%
3Battery Life
9%
4Advertised Vs Actual Product
8%
5Compatibility-Overall
7%

Common 18350 Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 18350 Battery 53/100 on Amazon United States — Worth a look. The niche generates $350K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -9.7% over the last 90 days.
Search demand for 18350 Battery on Amazon United States peaks in Jun, where the busiest month runs 2.0× the quietest.