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18 Oz Plastic Cups

Fail

Shoppers spend an estimated $65K a year here, so 18 Oz Plastic Cups is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$65K/yr54K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
54%top-5 click share · 12 brands · 79 sellers

Flapen Score

18 Oz Plastic Cups against its category

The dotted line is the Health & Household average. Past it, 18 Oz Plastic Cups is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18 Oz Plastic Cups market on Amazon at a glance

Shoppers on Amazon United States searched for 18 Oz Plastic Cups 54K times last year and spent an estimated $65K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
7.9%
Market size, estimated
$65Ka year
Peak month
November1.3× the quietest month
Top search term
18 oz plastic cups24K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $4.72 to $35.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.25 that is $4K to $8K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$4.72–$35.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Disposable Drinkware. It carries 4,326 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#317in Disposable Drinkware
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,326per listing
Listings tracked
24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top 18 Oz Plastic Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

79

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

8%

  • Brand 139%
  • Brand 237%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

18 Oz Plastic Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 18 Oz Plastic Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18 oz plastic cups24K/yr
  • 18oz plastic cups13K/yr
  • plastic cups 18 oz7K/yr
  • 18 oz cups5K/yr
  • 18 oz clear plastic cups5K/yr

Reviews and returns

What reviews say buyers love and hate about 18 Oz Plastic Cups

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Not the right size”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 18 Oz Plastic Cups questions

Answered from the same tracked data.