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49

18 oz plastic cups

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 53Conversion 79Competition 51Returns 98Price range 67Avg price 76Brand share 26Review moat 25Quality gap 21

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Price range

Good$4.72–$35.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,326

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 54K searches

According to Flapen's Amazon United States niche tracking, 18 oz plastic cups is a $65K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

18 oz plastic cups market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$92K–$122K
units × avg price
Conversion rate
7.9%
Avg BSR
#317
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
141 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

79

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

8%

  • Amazon Basics39%
  • Hefty37%
  • SOLO6%
  • Qeirudu5%
  • Nicole Home Collection3%
  • Jycnolm2%
  • Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +25.0% search growth over the last 90 days.
1K750Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 18 oz plastic cups search terms

  • 18 oz plastic cups24K/yr
  • 18oz plastic cups13K/yr
  • plastic cups 18 oz7K/yr
  • 18 oz cups5K/yr
  • 18 oz clear plastic cups5K/yr
All search terms

Top 18 oz plastic cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 18 oz plastic cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Decent quality”

Value For Money15%

“Decent price”

Strength15%

“Seems sturdy”

Size-Overall9%

“Great size”

Color7%

“Colors are bright”

Durability7%

“Durable and cute”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Leak-Proof3%

“preventing any spills”

Thickness1%

“these puppies are thick”

What buyers complain about

Size-Overall14%

“Not the right size”

Strength10%

“Little flimsy”

Thickness8%

“Not thick at all”

Quality-Overall8%

“Not very well made”

Leak-Proof8%

“they leak”

Ease Of Use4%

“The straws are so hard to open”

Value For Money3%

“Waste of Money”

Material Quality3%

“cheap cheap material”

Taste-Overall3%

“This was absolutely awful tasted horrible was stale and gross”

Advertised Vs Actual Product3%

“Not as pictured”

Top return reasons

Size-Overall56%
Value For Money11%
Advertised Vs Actual Product5%
Thin5%
Quality-Overall4%
Color3%
Strength3%
Material Quality3%
Leak-Proof1%
Smell1%

Common questions

Is 18 oz plastic cups profitable to sell on Amazon United States?
The niche generates $65K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Skip it (49/100).
How competitive is the 18 oz plastic cups niche?
12 brands and 79 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 18 oz plastic cups?
Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.5%.
When does demand for 18 oz plastic cups peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 18 oz plastic cups niche?
Listings span $4.72–$35.82; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.