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12 Quart Plastic Storage Bins with Lids

Fail

The top 5 brands take 96% of clicks, so 12 Quart Plastic Storage Bins with Lids is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$481K/yr261K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 97 sellers

Flapen Score

12 Quart Plastic Storage Bins with Lids against its category

The dotted line is the Health & Household average. Past it, 12 Quart Plastic Storage Bins with Lids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Quart Plastic Storage Bins with Lids market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Quart Plastic Storage Bins with Lids 261K times last year and spent an estimated $481K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
4.7%
Market size, estimated
$481Ka year
Peak month
January1.2× the quietest month
Top search term
rubbermaid mop88K searches a year

02 · Price

A sale here is worth $38.98.

Listings sell for $38.98 on average, from $17.26 to $149.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $38.98 that is $39K to $49K a year per listing.

Average price
$38.98inside the $15 to $100 sweet spot
Price range
$17.26–$149.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$39K–$49K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,222 within Mopping. It carries 2,396 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#1,222in Mopping
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,396per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 12 Quart Plastic Storage Bins with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 229%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

12 Quart Plastic Storage Bins with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 12 Quart Plastic Storage Bins with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubbermaid mop88K/yr
  • rubbermaid reveal spray mop25K/yr
  • rubbermaid hygen mop19K/yr
  • rubbermaid commercial mop18K/yr
  • rubbermaid mop handle14K/yr
  • rubbermaid flat mop13K/yr
  • rubbermaid hygen13K/yr
  • rubbermaid spray mop12K/yr
  • rubbermaid microfiber mop10K/yr
  • hygen mop8K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Quart Plastic Storage Bins with Lids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Durability”
1.6%of orders come back
“Breaks easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12 Quart Plastic Storage Bins with Lids questions

Answered from the same tracked data.