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12 Quart Plastic Storage Bins with Lids

brand-locked demand (top 5 brands take 96% of clicks) — 12 Quart Plastic Storage Bins with Lids doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49

Market size 59Growth 24Conversion 56Competition 21Returns 83Price range 63Avg price 95Brand share 11Review moat 41Quality gap 52
This niche Category average · 14,768 niches

Is 12 Quart Plastic Storage Bins with Lids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12 Quart Plastic Storage Bins with Lids is a $481K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

12 Quart Plastic Storage Bins with Lids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.5% over the last 90 days and 4.7% of searches end in a purchase.

$481K

revenue / yr

Units sold / yr20K
Search volume / yr-1.5%261K
Conversion rate4.7%
Avg price$38.98

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 97
Top-5 product click share75%
Open market4%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,396

Top 12 Quart Plastic Storage Bins with Lids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$48K$96K$144K$193K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Rubbermaid Commercial Products59%
  • Rubbermaid29%
  • EXEGO4%
  • Conliwell2%
  • CLDREAM2%
  • BeiLan2%
  • Open — no brand owns it (2 brands, 3%)

12 Quart Plastic Storage Bins with Lids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume261KCVR4.7%Products16Brands8Top 5 Brands96%OOS Rate1.4%Rating4.4★Reviews2,396Avg BSR#1,222
6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top 12 Quart Plastic Storage Bins with Lids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubbermaid mop88K/yr
  • rubbermaid reveal spray mop25K/yr
  • rubbermaid hygen mop19K/yr
  • rubbermaid commercial mop18K/yr
  • rubbermaid mop handle14K/yr
  • rubbermaid flat mop13K/yr
  • rubbermaid hygen13K/yr
  • rubbermaid spray mop12K/yr
  • rubbermaid microfiber mop10K/yr
  • hygen mop8K/yr

What reviews say buyers love and hate about 12 Quart Plastic Storage Bins with Lids

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning21%

cleans quickly

Ease Of Use15%

Easy handling

Quality-Overall9%

High quality build

Value For Money8%

Great deal

Assembly/Installation4%

Easy to install

What buyers complain about

62% of reviews
Durability12%

Breaks easily

Leak-Proof10%

Leaks continuously

Quality-Overall8%

Much lower quality

Ease Of Cleaning7%

Does not clean properly

Size-Overall6%

Trash to short

12 Quart Plastic Storage Bins with Lids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Spray/Flow
10%
3Defective Material/Parts
9%
4Value For Money
6%
5Functionality-Overall
6%

Common 12 Quart Plastic Storage Bins with Lids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Quart Plastic Storage Bins with Lids 46/100 on Amazon United States — Skip it. The niche generates $481K/yr across 16 tracked products. Search demand moved -1.5% over the last 90 days.
Search demand for 12 Quart Plastic Storage Bins with Lids on Amazon United States is steady year-round — the busiest month runs 1.2× the quietest.