1000 sheet toilet paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$7.37–$30.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 81K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Review moat
Bad26,409.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 1000 sheet toilet paper is a $175K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
1000 sheet toilet paper market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $132K–$164K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #1,308
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Amazon Basics65%
- Scott32%
- Generic3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -19.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top 1000 sheet toilet paper search terms
- 1000 sheet toilet paper34K/yr
- toilet paper 1000 sheet30K/yr
- toilet paper 10005K/yr
- single ply toilet paper rolls11K/yr
- one ply toilet tissue1K/yr
Top 1000 sheet toilet paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 1000 Sheet 1-Ply Bath Tissue 8 Rolls Septic Safe
Amazon Basics$7.374.3★1,023 rev
Scott 1000 Toilet Paper 18 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$15.674.7★68,744 rev
Amazon Basics 1000 Sheet 1-Ply Bath Tissue 48 Rolls (4 Packs of 12) Septic Safe
Amazon Basics$30.414.3★1,023 rev
Scott 1000 Toilet Paper 8 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$9.614.7★18,913 rev
Scott 1000 Trusted Clean Toilet Paper 32 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$27.214.7★68,744 rev
Newest
by launch dateAmazon Basics 1000 Sheet 1-Ply Bath Tissue 8 Rolls Septic Safe
Amazon Basics$7.371,023 rev
Amazon Basics 1000 Sheet 1-Ply Bath Tissue 48 Rolls (4 Packs of 12) Septic Safe
Amazon Basics$30.411,023 rev
1000-Sheet Toilet Paper 12 Pack Premium 1-Ply Bath Tissue Soft & Strong Septic-Safe Long-Lasting Bathroom Tissue for Home Office & Commercial Use
Generic$8.369 rev
Scott 1000 Toilet Paper 18 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$15.6768,744 rev
Scott 1000 Trusted Clean Toilet Paper 32 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$27.2168,744 rev
Trending
90-day click momentumAmazon Basics 1000 Sheet 1-Ply Bath Tissue 8 Rolls Septic Safe
Amazon Basics$7.374.3★
Amazon Basics 1000 Sheet 1-Ply Bath Tissue 48 Rolls (4 Packs of 12) Septic Safe
Amazon Basics$30.414.3★
1000-Sheet Toilet Paper 12 Pack Premium 1-Ply Bath Tissue Soft & Strong Septic-Safe Long-Lasting Bathroom Tissue for Home Office & Commercial Use
Generic$8.364.4★
Scott 1000 Toilet Paper 8 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$9.614.7★
Scott 1000 Toilet Paper 18 Rolls Septic-Safe 1-Ply Toilet Tissue
Scott$15.674.7★
What buyers say about 1000 sheet toilet paper
What buyers praise and complain about, mined from review topics.What buyers love
“very affordable”
“best quality toilet paper overall”
“AS ADVERTISED”
“It has always been a reliable product”
“Soft and absorbant”
“Single-ply toilet paper is sturdy, reliable”
“wipes well enough”
“Absorbent”
“Doesn't cause toilet get clogged up”
“Very Convenient used for years”
What buyers complain about
“Not thick as in other stores”
“Too rough low quality”
“Not soft at all”
“Too expensive”
“Too thin”
“The rolls look small”
“This is completely false advertising”
“Not absorbent”
“Moldy smell”
“end up clogging your pipes”
Top return reasons
Common questions
- Is 1000 sheet toilet paper profitable to sell on Amazon United States?
- The niche generates $175K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the 1000 sheet toilet paper niche?
- 3 brands and 42 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 1000 sheet toilet paper?
- Top complaints mined from reviews: Thickness, Quality-Overall, Hard Feel. The return rate is 0.1%.
- When does demand for 1000 sheet toilet paper peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 1000 sheet toilet paper niche?
- Listings span $7.37–$30.41; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 26,409 reviews — the moat a new listing must climb.