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1000 Sheet Toilet Paper

Fail

The top 5 brands take 100% of clicks, so 1000 Sheet Toilet Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$175K/yr81K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 42 sellers

Flapen Score

1000 Sheet Toilet Paper against its category

The dotted line is the Health & Household average. Past it, 1000 Sheet Toilet Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1000 Sheet Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for 1000 Sheet Toilet Paper 81K times last year and spent an estimated $175K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
13.1%
Market size, estimated
$175Ka year
Peak month
January1.8× the quietest month
Top search term
1000 sheet toilet paper34K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $7.37 to $30.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.44 that is $8K to $12K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$7.37–$30.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,308 within Tissues, Toilet Paper & Sprays. It carries 26,409 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,308in Tissues, Toilet Paper & Sprays
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
26,409per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top 1000 Sheet Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 232%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

1000 Sheet Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top 1000 Sheet Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1000 sheet toilet paper34K/yr
  • toilet paper 1000 sheet30K/yr
  • toilet paper 10005K/yr
  • single ply toilet paper rolls11K/yr
  • one ply toilet tissue1K/yr

Reviews and returns

What reviews say buyers love and hate about 1000 Sheet Toilet Paper

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
28%of negative reviews mention “Thickness”
0.1%of orders come back
“Not thick as in other stores”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 1000 Sheet Toilet Paper questions

Answered from the same tracked data.