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10 oz plastic cups

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 66Conversion 77Competition 44Returns 96Price range 84Avg price 95Brand share 62Review moat 38Quality gap 20

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.73

avg listing price — sweet spot $15–$100

Price range

Great$4.72–$78.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+44.8%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good$303K

$303K/yr · 153K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,747.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 10 oz plastic cups is a $303K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

10 oz plastic cups market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$401K–$535K
units × avg price
Conversion rate
7.4%
Avg BSR
#335
Page quality
0%
Prime
96%
Sponsored
100%
Out of stock
0.6%
Avg brand age
45 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

57

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

26%

  • Amazon Basics23%
  • Lilymicky22%
  • JOLLY CHEF8%
  • JollyPack8%
  • R-kay6%
  • FOCUSLINE6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +44.8% search growth over the last 90 days.
4K3KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Top 10 oz plastic cups search terms

  • 10 oz plastic cups50K/yr
  • 10oz plastic cups26K/yr
  • 10 oz cups19K/yr
  • 10oz cups10K/yr
  • plastic cups 10 oz8K/yr
  • 10 oz clear plastic cups8K/yr
  • 10 ounce plastic cups7K/yr
  • 10 oz disposable cups5K/yr
  • 10oz clear plastic cups4K/yr
  • 10 oz cup5K/yr
All search terms

Top 10 oz plastic cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$30K20%$61K30%$91K40%$121K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 10 oz plastic cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Quality cups”

Value For Money16%

“Great value”

Size-Overall15%

“Great size”

Strength10%

“Nice cups, and they are sturdy”

Ease Of Use6%

“Easy to hold”

Durability6%

“Holds up well”

Advertised Vs Actual Product5%

“As advertised”

Thickness2%

“Great thickness”

Leak-Proof2%

“They dont leak, they dont crack, and they survive being aggressively grabbed by toddlers and tipsy adults alike”

Visibility1%

“These are clear and not cloudy”

What buyers complain about

Size-Overall24%

“Lids do NOT FIT”

Strength10%

“These crack too easily”

Ease Of Use10%

“just wish it separated easier”

Adhesion/Stickiness9%

“These cups dont stick together”

Quality-Overall7%

“Small and Cheap”

Durability5%

“it just easily came off”

Material Quality4%

“cheap cheap material”

Smell4%

“Truly awful chemical smell”

Thickness2%

“they are kind of thick”

Safety Standards2%

“I dont feel safe using these cups”

Top return reasons

Size-Overall69%
Value For Money7%
Quality-Overall5%
Strength4%
Thin4%
Advertised Vs Actual Product3%
Material Quality3%
Shape/Style1%
Thickness1%
Leak-Proof1%

Common questions

Is 10 oz plastic cups profitable to sell on Amazon United States?
The niche generates $303K/yr across 25 tracked products. 90-day search growth is +44.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the 10 oz plastic cups niche?
17 brands and 57 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 10 oz plastic cups?
Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 0.8%.
When does demand for 10 oz plastic cups peak?
Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the 10 oz plastic cups niche?
Listings span $4.72–$78.65; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 2,748 reviews — the moat a new listing must climb.