1.25 Readers

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

4.6%

Market size, estimated

$59Ka year

Peak month

August1.2× the quietest month

Top search term

1.25 readers20K searches a year

Listings sell for $12.13 on average, from $6.31 to $19.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.13 that is $0 to $1K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$6.31–$19.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #40 within Vision. It carries 1,466 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#40in Vision

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,466per listing

Listings tracked

82

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

55 months