Is zigbee motion sensor profitable to sell on Amazon United States?

The niche generates $228K/yr across 21 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).

How competitive is the zigbee motion sensor niche?

6 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in zigbee motion sensor?

Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.3%.

When does demand for zigbee motion sensor peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the zigbee motion sensor niche?

Listings span $15.59–$58.91; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.

zigbee motion sensor

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$32.47

avg listing price — sweet spot $15–$100

Price range

Incredible$15.59–$58.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Good845.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$228K

$228K/yr · 123K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zigbee motion sensor is a $228K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

zigbee motion sensor market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $260K–$325K; units × avg price
Conversion rate: 5.7%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 10.5%
Avg brand age: 46 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Aqara46%
THIRDREALITY34%
SONOFF13%
Haozee4%
AEOTEC2%
WenzhiIoT1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top zigbee motion sensor search terms

zigbee motion sensor51K/yr -26.0%4.8% conv.
aqara motion sensor25K/yr -11.3%6.7% conv.
zigbee light sensor5K/yr +8.2%0.9% conv.
third reality motion sensor7K/yr -13.1%6.4% conv.
smartthings motion sensor7K/yr -32.3%4.0% conv.
aqara motion sensor p14K/yr +11.9%11.0% conv.
motion sensor zigbee4K/yr -25.2%4.4% conv.
aqara p13K/yr +8.4%11.5% conv.
zigbee outdoor motion sensor4K/yr -8.9%2.8% conv.
sonoff motion sensor4K/yr -33.9%7.9% conv.

All search terms

Top zigbee motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aqara Zigbee 3.0 Motion Sensor P1 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System and Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$19.574.3★844 rev

THIRDREALITY Zigbee Motion Sensor Pet Friendly Compatible with Home Assistant SmartThings Aeotec Homey Hubitat or Echo Devices with Built-in Zigbee Hub

THIRDREALITY$17.153.9★1,247 rev

Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$47.184.3★844 rev

SONOFF SNZB-03P Zigbee Motion Sensor 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included (1 Pack)

SONOFF$17.164.2★761 rev

Aqara Motion and Light Sensor P2 Motion Detector with Light Sensor Matter Over Thread Requires 2-in-1 Matter Controller & Thread Border Router Supports Apple Home Alexa

Aqara$28.553.6★651 rev

Newest

by launch date

SONOFF SenseGuard SNZB-03PR2 Zigbee Motion Sensor with Light Sensor for Light Control Alarm System Automation Illuminance History Compaitble with Home Assistant Alexa SmartThings

SONOFF$15.9456 rev

2mo ago

SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required

SONOFF$24.4281 rev

2mo ago

THIRDREALITY Smart Presence Sensor R3 60GHz mmWave Radar USB-C Powered RGB Light with Status Indication Illumination Sensor Zigbee Repeater Compatible with Home Assistant(ZHA&Z2M) SmartThings

THIRDREALITY$46.4361 rev

5mo ago

THIRDREALITY Motion Sensor R1 with Case 5.8G Radar Adjustable Sensitivity Indoor &Outdoor Zigbee Hub Required Support Home Assistant SmartThings Homey Hubitat or Echo Devices with Built-in Zigbee hub

THIRDREALITY$29.655 rev

6mo ago

Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$47.18844 rev

10mo ago

What buyers say about zigbee motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Sensor14%

“Excellent sensor”

Motion Detection10%

“Motion detection usually works well”

Quality-Overall9%

“Build quality is great”

Compatibility-Overall7%

“Works flawlessly with Apple Home”

Assembly/Installation6%

“Easy set up”

Connectivity-Overall5%

“Connectivity is solid with no issues”

Battery Life5%

“BATTERY LIFE IS GREAT”

Efficiency4%

“works GREAT”

Value For Money4%

“Good deal”

Advertised Vs Actual Product3%

“does exactly what I need”

What buyers complain about

Connectivity-Overall13%

“No longer connects”

Battery Life9%

“Battery was dead”

Functionality-Overall9%

“never worked”

Assembly/Installation7%

“Not easy to install”

Quality-Overall5%

“Garbage programming crap”

Size-Overall4%

“Small”

Motion Detection4%

“slight positional shifts that motion-only sensors miss entirely”

Value For Money4%

“most of them are very expensive”

Durability3%

“Breakage seems very foreseeable”

Range3%

“I've been unable to find a location that would reduce the range or sensitivity”

Top return reasons

Connectivity-Overall25%

Compatibility-Overall22%

Functionality-Overall17%

Value For Money9%

Advertised Vs Actual Product7%

Defective Material/Parts4%