- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $149K/yr146K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 25 sellers
Flapen Score
Zigbee Hub against its category
The dotted line is the Electronics average. Past it, Zigbee Hub is stronger. Inside it, weaker.
Market
The Zigbee Hub market on Amazon at a glance
Shoppers on Amazon United States searched for Zigbee Hub 146K times last year and spent an estimated $149K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $149Ka year
- Peak month
- January3.7× the quietest month
- Top search term
- zigbee hub116K searches a year
02 · Price
A sale here is worth $40.76.
Listings sell for $40.76 on average, from $19.80 to $144.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $40.76 that is $4K to $10K a year per listing.
- Average price
- $40.76inside the $15 to $100 sweet spot
- Price range
- $19.80–$144.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #105 within Networking Products. It carries 1,121 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #105in Networking Products
- Average rating
- 4.01 starsAmazon United States average 4.42 stars
- Average reviews
- 1,121per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Zigbee Hub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SONOFF Zigbee Bridge Pro Hub ZigBee 3.0 Smart Gateway APP Control and Multi-Device Management Compatible with SONOFF Zigbee Devices
- Price
- $29.13
- Rating
- 4.0/5
- Reviews
- 2,415
- Age
- 4y ago

Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)
- Price
- $24.96
- Rating
- 4.1/5
- Reviews
- 296
- Age
- 2y ago

AiSeek Tuya ZigBee 3.0 Hub/Wireless Gateway (Only 2.4Ghz) Zigbee Smart Home Bridge Remote Controller Only Work with Tuya ZigBee Smart Device White
- Price
- $27.95
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 6mo ago

SONOFF Zigbee 3.0 USB Dongle Plus-E Gateway Universal Wireless Zigbee USB Adapter with Antenna for Home Assistant Open HAB Zigbee2MQTT etc
- Price
- $26.05
- Rating
- 4.7/5
- Reviews
- 3,635
- Age
- 4y ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Tuya ZigBee 3.0 Hub/Wireless Gateway (Only 2.4Ghz) WiFi Smart Home Bridge Remote Controller Work with Tuya ZigBee Smart Device White
- Price
- $25.48
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

ZigBee 3.0 & Bluetooth Mesh Gateway Tuya Wireless Smart Home Hub Works with Smart Life App Voice Control Alexa/Google Assistant Sound Light Alarm Easy No-Wiring Setup
- Price
- $25.72
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Aeotec Smart Home Hub Works as a SmartThings Hub Z-Wave Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi
- Price
- $144.23
- Rating
- 4.2/5
- Reviews
- 2,126
- Age
- 5y ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
- Price
- $34.66
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 10mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago
Newest
by launch date
ZigBee 3.0 & Bluetooth Mesh Gateway Tuya Wireless Smart Home Hub Works with Smart Life App Voice Control Alexa/Google Assistant Sound Light Alarm Easy No-Wiring Setup
- Price
- $25.72
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Tuya ZigBee 3.0 Hub/Wireless Gateway (Only 2.4Ghz) WiFi Smart Home Bridge Remote Controller Work with Tuya ZigBee Smart Device White
- Price
- $25.48
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 3mo ago

AiSeek Tuya ZigBee 3.0 Hub/Wireless Gateway (Only 2.4Ghz) Zigbee Smart Home Bridge Remote Controller Only Work with Tuya ZigBee Smart Device White
- Price
- $27.95
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 6mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
- Price
- $34.66
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
25
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
10%
- SONOFF48%
- SENCKIT19%
- AiSeek13%
- Aqara4%
- MOES3%
- GooLinx3%
- Open — no brand owns it (5 brands, 10%)
Demand
Zigbee Hub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
Search terms
Top Zigbee Hub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zigbee hub116K/yr
- zigbee gateway8K/yr
- tuya zigbee hub6K/yr
- zigbee bridge4K/yr
- tuya zigbee3K/yr
- hub zigbee3K/yr
- zigbee smart hub2K/yr
- sonoff zigbee hub2K/yr
- sonoff zigbee bridge2K/yr
Reviews and returns
What reviews say buyers love and hate about Zigbee Hub
We read the reviews and the return reasons for every product selling here.
“Sensors keep disconnecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zigbee Hub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









