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Zello

Fail

Buyers convert on only 0.3% of searches, so Zello is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$27K/yr85K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
38%top-5 click share · 22 brands · 36 sellers

Flapen Score

Zello against its category

The dotted line is the Electronics average. Past it, Zello is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zello market on Amazon at a glance

Shoppers on Amazon United States searched for Zello 85K times last year and spent an estimated $27K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
0.3%
Market size, estimated
$27Ka year
Peak month
August1.6× the quietest month
Top search term
zello radio35K searches a year

02 · Price

A sale here is worth $111.04.

Listings sell for $111.04 on average, from $23.12 to $362.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.04 that is $0 to $11K a year per listing.

Average price
$111.04above the $15 to $100 sweet spot
Price range
$23.12–$362.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,153 within Portable Audio & Video. It carries 49 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
13.4%
Average rank
#1,153in Portable Audio & Video
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
49per listing
Listings tracked
47

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Zello products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

36

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

19%

  • Brand 125%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 68%

Demand

Zello search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Zello search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zello radio35K/yr
  • zello21K/yr
  • zello walkie talkie13K/yr
  • zello ptt6K/yr
  • network radio7K/yr
  • anysecu4K/yr

Reviews and returns

What reviews say buyers love and hate about Zello

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Connectivity-Overall”
5.7%of orders come back
“It keeps disconnecting”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zello questions

Answered from the same tracked data.