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Zbt-2

Fail

The top 5 brands take 100% of clicks, so Zbt-2 is a Fail.

Flapen Score
27
27 / 100
Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 43
Market size
$33K/yr37K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
84%top-5 click share · 5 brands · 8 sellers

Flapen Score

Zbt-2 against its category

The dotted line is the Electronics average. Past it, Zbt-2 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zbt-2 market on Amazon at a glance

Shoppers on Amazon United States searched for Zbt-2 37K times last year and spent an estimated $33K. All 5 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
1.7%
Market size, estimated
$33Ka year
Top search term
home assistant connect zbt-213K searches a year

02 · Price

A sale here is worth $51.58.

Listings sell for $51.58 on average, from $19.80 to $175.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $51.58 that is $5K to $13K a year per listing.

Average price
$51.58inside the $15 to $100 sweet spot
Price range
$19.80–$175.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #341,640 within Networking Products. It carries 1,143 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
13.2%
Average rank
#341,640in Networking Products
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,143per listing
Listings tracked
9

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Zbt-2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 221%
  • Brand 310%
  • Brand 410%
  • Brand 53%

Search terms

Top Zbt-2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home assistant connect zbt-213K/yr
  • zbt-215K/yr
  • nabu casa4K/yr
  • home assistant zbt-23K/yr
  • zbt21K/yr

Reviews and returns

What reviews say buyers love and hate about Zbt-2

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Assembly/Installation”
4.9%of orders come back
“Never able to get it to install”
A buyer, on “Assembly/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zbt-2 questions

Answered from the same tracked data.