- Flapen Score
- 27 / 100Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 4327
- Market size
- $33K/yr37K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 8 sellers
Flapen Score
Zbt-2 against its category
The dotted line is the Electronics average. Past it, Zbt-2 is stronger. Inside it, weaker.
Market
The Zbt-2 market on Amazon at a glance
Shoppers on Amazon United States searched for Zbt-2 37K times last year and spent an estimated $33K. All 5 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $33Ka year
- Top search term
- home assistant connect zbt-213K searches a year
02 · Price
A sale here is worth $51.58.
Listings sell for $51.58 on average, from $19.80 to $175.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $51.58 that is $5K to $13K a year per listing.
- Average price
- $51.58inside the $15 to $100 sweet spot
- Price range
- $19.80–$175.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #341,640 within Networking Products. It carries 1,143 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 13.2%
- Average rank
- #341,640in Networking Products
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,143per listing
- Listings tracked
- 9
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Zbt-2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
- Price
- $34.66
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 10mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

Zeta Beta Tau ZBT Fraternity Crest - Shield Longsleeve Tee Large Royal Blue
- Price
- $36.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago
Trending
estimated 90-day click momentum
Wedding Guest Dresses for Women Summer Elegant Vintage Ruffle Sleeves V-Back Casual Work A-Line Cocktail Party Dress with Pockets 842 Black L
- Price
- $30.70
- Rating
- 4.2/5
- Reviews
- 2,342
- Age
- 4y ago

Womens Vintage Casual Round Neck Floral Tunic Work Party A-Line Swing Dress with Pockets 162 (L Black Solid)
- Price
- $28.69
- Rating
- 4.1/5
- Reviews
- 6,029
- Age
- 7y ago

Zeta Beta Tau ZBT Fraternity Crest - Shield Longsleeve Tee Large Royal Blue
- Price
- $36.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8y ago

Greekgear Zeta Beta Tau ZBT Greek Heavyweight T-Shirt Large Mystic Blue
- Price
- $33.50
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 5y ago

HAUTECH Zigbee 3.0 USB Dongle MG24 Zigbee Coordinator & Gateway
- Price
- $26.89
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago
Newest
by launch date
HAUTECH Zigbee 3.0 USB Dongle MG24 Zigbee Coordinator & Gateway
- Price
- $26.89
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
- Price
- $34.66
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 10mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Nabu Casa56%
- SONOFF21%
- Greekgear10%
- HELYO10%
- Hautech3%
Search terms
Top Zbt-2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- home assistant connect zbt-213K/yr
- zbt-215K/yr
- nabu casa4K/yr
- home assistant zbt-23K/yr
- zbt21K/yr
Reviews and returns
What reviews say buyers love and hate about Zbt-2
We read the reviews and the return reasons for every product selling here.
“Never able to get it to install”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zbt-2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









