zbt-2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.58avg listing price — sweet spot $15–$100
Review moat
Good1,142.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.80–$175.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zbt-2 is a $33K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
zbt-2 market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #341,640
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 13.2%
- Avg brand age
- 30 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Nabu Casa56%
- SONOFF21%
- Greekgear10%
- HELYO10%
- Hautech3%
Top zbt-2 search terms
- home assistant connect zbt-213K/yr
- zbt-215K/yr
- nabu casa4K/yr
- home assistant zbt-23K/yr
- zbt21K/yr
Top zbt-2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
Nabu Casa$78.314.6★201 rev
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
SONOFF$34.664.7★565 rev
SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
SONOFF$19.804.6★337 rev
Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
Nabu Casa$175.674.5★792 rev
Zeta Beta Tau ZBT Fraternity Crest - Shield Longsleeve Tee Large Royal Blue
Greekgear$36.005.0★1 rev
Newest
by launch date
HAUTECH Zigbee 3.0 USB Dongle MG24 Zigbee Coordinator & Gateway
Hautech$26.8917 rev
SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
SONOFF$19.80337 rev
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
SONOFF$34.66565 rev
Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
Nabu Casa$78.31201 rev
Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
Nabu Casa$175.67792 rev
Trending
90-day click momentum
Wedding Guest Dresses for Women Summer Elegant Vintage Ruffle Sleeves V-Back Casual Work A-Line Cocktail Party Dress with Pockets 842 Black L
HELYO$30.704.2★
Womens Vintage Casual Round Neck Floral Tunic Work Party A-Line Swing Dress with Pockets 162 (L Black Solid)
HELYO$28.694.1★
Zeta Beta Tau ZBT Fraternity Crest - Shield Longsleeve Tee Large Royal Blue
Greekgear$36.005.0★
Greekgear Zeta Beta Tau ZBT Greek Heavyweight T-Shirt Large Mystic Blue
Greekgear$33.504.4★
HAUTECH Zigbee 3.0 USB Dongle MG24 Zigbee Coordinator & Gateway
Hautech$26.894.4★
What buyers say about zbt-2
What buyers praise and complain about, mined from review topics.What buyers love
“Works very well on first installation”
“Connection is solid”
“Compatibility is excellent”
“Simple and reliable”
“As advertised”
“Good quality”
“it's a great value”
“Easy setup and great range”
“Has great range, and very stable”
“The performance has been stable, and pairing new devices has been quick and painless”
What buyers complain about
“Never able to get it to install”
“HA kept disconnecting the bound-USB”
“Short and stout”
“Very little documentation”
“don't work”
“This is one of the few times that NOT buying on Amazon is cheaper”
“Confusing description”
“Works well for a week or two and then completely unresponsive”
“Boot speed is horrible”
“This thing is the biggest piece of garbage”
Top return reasons
Common questions
- Is zbt-2 profitable to sell on Amazon United States?
- The niche generates $33K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (27/100).
- How competitive is the zbt-2 niche?
- 5 brands and 8 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in zbt-2?
- Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Size-Overall. The return rate is 4.9%.
- What does it cost to enter the zbt-2 niche?
- Listings span $19.80–$175.67; the average listing price is $51.58 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.