z790
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great345.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$605K$605K/yr · 441K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$187.79avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$109.42–$590.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, z790 is a $605K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
z790 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $563K–$751K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 12%
- Out of stock
- 7.5%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
147
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
0%
- ASUS41%
- msi32%
- GIGABYTE24%
- ASRock3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Top z790 search terms
- z790 motherboard95K/yr
- z790129K/yr
- z790 ddr444K/yr
- z790 motherboard ddr432K/yr
- z790 motherboard ddr560K/yr
- asus z79020K/yr
- asus z790 motherboard11K/yr
- z790 ddr4 motherboard7K/yr
- motherboard z7908K/yr
- asrock z7907K/yr
Top z790 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)
ASUS$195.164.6★1,389 rev
GIGABYTE Z790 AORUS Elite AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 16+1+2 Power Phase 4X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion
GIGABYTE$183.074.4★1,304 rev
ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
ASUS$170.564.5★130 rev
ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
ASUS$177.854.4★47 rev
GIGABYTE Z790 Eagle AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 12+1+1 Power Phase 3X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion
GIGABYTE$163.844.5★209 rev
Newest
by launch date
MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
msi$187.2719 rev
ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
ASUS$170.56130 rev
ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
ASUS$177.8547 rev
MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
msi$128.1874 rev
MSI Z790 GAMING PLUS WIFI-AMZ Gaming Motherboard (Support 14th/13th/12th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 Slots 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
msi$133.9933 rev
Trending
90-day click momentumASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C (USB4) Aura RGB) (Renewed)
ASUS$109.573.9★
MSI PRO Z790-P WiFi DDR4 ProSeries Computer Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR4 PCIe 5.0 M.2 USB 3.2 Gen2 Wi-Fi 6E ATX) Intel PC Motherboards (Renewed)
msi$124.864.8★
MSI MAG Z790 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
msi$198.034.1★
MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
msi$180.964.5★
MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
msi$187.274.1★
What buyers say about z790
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the buy”
“MSI makes some of the best quality parts”
“set up cleanly”
“Works As Advertised”
“Very nice looking motherboard”
“Great motherboard, zero issues”
“Windows 11-compatible and was easy to install and run”
“reliable and fast”
“hes always connected”
“Great for multi-GPU systems”
What buyers complain about
“Broken not after half a year”
“Not actually new”
“the computer wouldn't boot”
“The biggest one is the lack of any USB-C connectivity”
“installed the same day so i have no idea which one is the cause of the problem”
“Compatibility issues with i9-14900k caused overheating”
“Was defective right out of the box”
“support is not that helpful”
“not even the manual”
“Do not buy this board if you want anything touched by quality control”
Top return reasons
Common questions
- Is z790 profitable to sell on Amazon United States?
- The niche generates $605K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the z790 niche?
- 4 brands and 147 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in z790?
- Top complaints mined from reviews: Durability, Product Condition, Functionality-Overall. The return rate is 8.9% — above our launch gate.
- When does demand for z790 peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the z790 niche?
- Listings span $109.42–$590.73; the average listing price is $187.79 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.