- Flapen Score
- 35 / 100Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 4335
- Market size
- $605K/yr441K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 147 sellers
Flapen Score
Z790 against its category
The dotted line is the Electronics average. Past it, Z790 is stronger. Inside it, weaker.
Market
The Z790 market on Amazon at a glance
Shoppers on Amazon United States searched for Z790 441K times last year and spent an estimated $605K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $605K a year.
- Searches, last 12 months
- 441K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $605Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- z790 motherboard95K searches a year
02 · Price
A sale here is worth $187.79.
Listings sell for $187.79 on average, from $109.42 to $590.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $187.79 that is $19K to $47K a year per listing.
- Average price
- $187.79above the $15 to $100 sweet spot
- Price range
- $109.42–$590.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $19K–$47K
- Returns
- 8.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #272 within Internal Components. It carries 346 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 85%
- Out of stock, average day
- 7.5%
- Average rank
- #272in Internal Components
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 346per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Z790 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)
- Price
- $195.16
- Rating
- 4.6/5
- Reviews
- 1,389
- Age
- 3y ago

GIGABYTE Z790 AORUS Elite AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 16+1+2 Power Phase 4X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion
- Price
- $183.07
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 3y ago

ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- $170.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago

ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
- Price
- $177.85
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

GIGABYTE Z790 Eagle AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 12+1+1 Power Phase 3X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion
- Price
- $163.84
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago
Trending
estimated 90-day click momentum
ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C (USB4) Aura RGB) (Renewed)
- Price
- $109.57
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago

MSI PRO Z790-P WiFi DDR4 ProSeries Computer Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR4 PCIe 5.0 M.2 USB 3.2 Gen2 Wi-Fi 6E ATX) Intel PC Motherboards (Renewed)
- Price
- $124.86
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3y ago

MSI MAG Z790 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
- Price
- $198.03
- Rating
- 4.1/5
- Reviews
- 583
- Age
- 5y ago

MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
- Price
- $180.96
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 3y ago

MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- $187.27
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago
Newest
by launch date
MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- $187.27
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- $170.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago

ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
- Price
- $177.85
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
- Price
- $128.18
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago

MSI Z790 GAMING PLUS WIFI-AMZ Gaming Motherboard (Support 14th/13th/12th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 Slots 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
- Price
- $133.99
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
147
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
0%
- ASUS41%
- msi32%
- GIGABYTE24%
- ASRock3%
Demand
Z790 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Z790 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- z790 motherboard95K/yr
- z790129K/yr
- z790 ddr444K/yr
- z790 motherboard ddr432K/yr
- z790 motherboard ddr560K/yr
- asus z79020K/yr
- asus z790 motherboard11K/yr
- z790 ddr4 motherboard7K/yr
- motherboard z7908K/yr
- asrock z7907K/yr
Reviews and returns
What reviews say buyers love and hate about Z790
We read the reviews and the return reasons for every product selling here.
“Broken not after half a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z790 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









