- Flapen Score
- 29 / 100Ranks 7,731 of 8,347 Electronics niches · −14 vs the category median of 4329
- Market size
- $204K/yr133K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 146 sellers
Flapen Score
Z690 against its category
The dotted line is the Electronics average. Past it, Z690 is stronger. Inside it, weaker.
Market
The Z690 market on Amazon at a glance
Shoppers on Amazon United States searched for Z690 133K times last year and spent an estimated $204K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $204Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- z690 motherboard ddr429K searches a year
02 · Price
A sale here is worth $172.43.
Listings sell for $172.43 on average, from $95.66 to $306.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $172.43 that is $0 to $17K a year per listing.
- Average price
- $172.43above the $15 to $100 sweet spot
- Price range
- $95.66–$306.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 8.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #234 within Internal Components. It carries 457 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 89%
- Out of stock, average day
- 22.7%
- Average rank
- #234in Internal Components
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 457per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Z690 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSI PRO B760-P WiFi DDR4 ProSeries Motherboard - Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX
- Price
- $144.31
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 3y ago

ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)
- Price
- $195.16
- Rating
- 4.6/5
- Reviews
- 1,389
- Age
- 3y ago

MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
- Price
- $109.42
- Rating
- 4.5/5
- Reviews
- 757
- Age
- 3y ago

MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- $187.27
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
- Price
- $132.24
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago
Trending
estimated 90-day click momentum
ASUS Prime Z690-P D4 LGA 1700 (Intel 12th Gen) ATX Motherboard (PCIe 5.0 DDR4 14+1 Power Stages 3X M.2 2.5Gb LAN V-M.2 e-Key Front Panel USB 3.2 Gen 1 USB Type-C Thunderbolt 4 Support Arua Sync)
- Price
- $306.56
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 4y ago

ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

MSI PRO Z790-P WiFi DDR4 ProSeries Computer Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR4 PCIe 5.0 M.2 USB 3.2 Gen2 Wi-Fi 6E ATX) Intel PC Motherboards (Renewed)
- Price
- $124.86
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3y ago

MSI MAG Z790 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
- Price
- $198.03
- Rating
- 4.1/5
- Reviews
- 583
- Age
- 5y ago

MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
- Price
- $180.96
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 3y ago
Newest
by launch date
MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- $187.27
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- $170.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago

ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
- Price
- $177.85
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
- Price
- $128.18
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
146
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- msi60%
- ASUS28%
- GIGABYTE11%
- Open — no brand owns it (0%)
Demand
Z690 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Z690 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- z690 motherboard ddr429K/yr
- z69035K/yr
- z690 ddr419K/yr
- msi pro b760-p wifi ddr48K/yr
- z690 motherboard24K/yr
- msi pro z690-a ddr46K/yr
- z690 motherboard ddr56K/yr
- msi z6903K/yr
- motherboard b760 ddr43K/yr
Reviews and returns
What reviews say buyers love and hate about Z690
We read the reviews and the return reasons for every product selling here.
“Broken not after half a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z690 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









