z690
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great457.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$172.43avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$204K$204K/yr · 133K searches
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$95.66–$306.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, z690 is a $204K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
z690 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 21%
- Out of stock
- 22.7%
- Avg brand age
- 43 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- msi60%
- ASUS28%
- GIGABYTE11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top z690 search terms
- z690 motherboard ddr429K/yr
- z69035K/yr
- z690 ddr419K/yr
- msi pro b760-p wifi ddr48K/yr
- z690 motherboard24K/yr
- msi pro z690-a ddr46K/yr
- z690 motherboard ddr56K/yr
- msi z6903K/yr
- motherboard b760 ddr43K/yr
Top z690 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSI PRO B760-P WiFi DDR4 ProSeries Motherboard - Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX
msi$144.314.6★623 rev
ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)
ASUS$195.164.6★1,389 rev
MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
msi$109.424.5★757 rev
MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
msi$187.274.1★19 rev
GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
GIGABYTE$132.244.4★309 rev
Newest
by launch dateMSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
msi$187.2719 rev
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.6686 rev
ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
ASUS$170.56130 rev
ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync
ASUS$177.8547 rev
MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)
msi$128.1874 rev
Trending
90-day click momentum
ASUS Prime Z690-P D4 LGA 1700 (Intel 12th Gen) ATX Motherboard (PCIe 5.0 DDR4 14+1 Power Stages 3X M.2 2.5Gb LAN V-M.2 e-Key Front Panel USB 3.2 Gen 1 USB Type-C Thunderbolt 4 Support Arua Sync)
ASUS$306.564.3★
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.664.6★
MSI PRO Z790-P WiFi DDR4 ProSeries Computer Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR4 PCIe 5.0 M.2 USB 3.2 Gen2 Wi-Fi 6E ATX) Intel PC Motherboards (Renewed)
msi$124.864.8★
MSI MAG Z790 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
msi$198.034.1★
MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
msi$180.964.5★
What buyers say about z690
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the buy”
“Great motherboard ⭐⭐⭐⭐⭐ Great motherboard with solid build quality”
“set up cleanly”
“Performance has been very stable so far”
“hes always connected”
“Works As Advertised”
“unique budget build”
“- no compatibility issues with board/memory/drives”
“This one in particular is very convenient”
“video card- Q-Flash Plus was successful - loaded Windows 11 Home- excellent stable motherboard”
What buyers complain about
“Broken not after half a year”
“the computer wouldn't boot”
“Arrived used”
“No wifi on this one”
“Compatibility issues with i9-14900k caused overheating”
“some the cpu pins appear bent”
“Lastly I'm going to have to completely disassemble the computer I just spent 3 hours assembling”
“Theres no manual”
“Why is this board 200 dollars”
“support is not that helpful”
Top return reasons
Common questions
- Is z690 profitable to sell on Amazon United States?
- The niche generates $204K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the z690 niche?
- 3 brands and 146 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in z690?
- Top complaints mined from reviews: Durability, Functionality-Overall, Product Condition. The return rate is 8.3% — above our launch gate.
- When does demand for z690 peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the z690 niche?
- Listings span $95.66–$306.56; the average listing price is $172.43 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.