- Flapen Score
- 24 / 100Ranks 8,110 of 8,347 Electronics niches · −19 vs the category median of 4324
- Market size
- $20K/yr49K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 108 sellers
Flapen Score
Z590 against its category
The dotted line is the Electronics average. Past it, Z590 is stronger. Inside it, weaker.
Market
The Z590 market on Amazon at a glance
Shoppers on Amazon United States searched for Z590 49K times last year and spent an estimated $20K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $20Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- z590 motherboard29K searches a year
02 · Price
A sale here is worth $268.71.
Listings sell for $268.71 on average, from $126.64 to $549.91. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $268.71 that is $0 to $27K a year per listing.
- Average price
- $268.71above the $15 to $100 sweet spot
- Price range
- $126.64–$549.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #826 within Internal Components. It carries 548 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 58%
- Out of stock, average day
- 20.2%
- Average rank
- #826in Internal Components
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 548per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Z590 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASUS Prime Z590-V LGA 1200 (Intel 11th/10th Gen) ATX Motherboard (PCIe 4.0 8+1 Power Stages 3X M.2 1Gb LAN SPI-TPM Header Thunderbolt 4 Support Aura Sync RGB)
- Price
- $156.02
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 5y ago

ASUS Prime Z590-P LGA 1200 (Intel 11th/10th Gen) ATX Motherboard (PCIe 4.0 10+1 Power Stages 3X M.2 2.5Gb LAN Front Panel USB 3.2 Gen 2 USB Type-C Thunderbolt 4 Support)
- Price
- $273.97
- Rating
- 4.5/5
- Reviews
- 741
- Age
- 5y ago

ASUS Prime Z590-A LGA 1200 (Intel11th/10th Gen) ATX Motherboard (14+2 DrMOS Power Stages 3X M.2 Intel 2.5 Gb LAN USB 3.2 Front Panel Type-C Thunderbolt 4 Aura Sync RGB Lighting)
- Price
- $221.96
- Rating
- 4.5/5
- Reviews
- 618
- Age
- 5y ago

GIGABYTE Z590 UD (LGA 1200/ Intel Z590/ ATX/ Triple M.2/ PCIe 4.0/ USB 3.2 Gen 2/ 2.5GbE LAN/ Motherboard)
- Price
- $258.43
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 5y ago

MSI Z590-A PRO ProSeries Motherboard (ATX 11th/10th Gen Intel Core LGA 1200 Socket DDR4 PCIe 4 M.2 Slots USB 3.2 Gen 2 2.5G LAN DP/HDMI)
- Price
- $206.60
- Rating
- 4.6/5
- Reviews
- 4,823
- Age
- 5y ago
Trending
estimated 90-day click momentum
MSI MPG Z590 Gaming Edge WiFi Gaming Motherboard (ATX 11th/10th Gen Intel Core LGA 1200 Socket DDR4 PCIe 4 CFX M.2 Slots USB 3.2 Gen 2 Wi-Fi 6E DP/HDMI Mystic Light RGB)
- Price
- $251.22
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 5y ago

ASUS Prime Z590M-PLUS LGA 1200(Intel11th/10th Gen) microATX Motherboard (PCIe 4.0 10 Power Stages 3X M.2 Slot Thunderbolt 4 Header 1Gb LAN SPI-TPM Header M.2 Socket -Key E Wireless Aura Sync RGB)
- Price
- $193.64
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 5y ago

ROG Maximus XIII Hero (WiFi 6E) Z590 LGA 1200(Intel11th/10th Gen) ATX Gaming Motherboard (PCIe 4.0 14+2 Power Stages DDR4 5333+ Dual 2.5Gb LAN Thunderbolt 4 onboard 4X M.2/NVMe SSD Aura RGB)
- Price
- $406.61
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 5y ago

ASUS Prime Z590-P LGA 1200 (Intel 11th/10th Gen) ATX Motherboard (PCIe 4.0 10+1 Power Stages 3X M.2 2.5Gb LAN Front Panel USB 3.2 Gen 2 USB Type-C Thunderbolt 4 Support)
- Price
- $273.97
- Rating
- 4.5/5
- Reviews
- 741
- Age
- 5y ago

GIGABYTE Z590 AORUS Elite (LGA 1200/ Intel Z590/ ATX/Triple M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/ 2.5GbE LAN/Gaming Motherboard)
- Price
- $316.68
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 5y ago
Newest
by launch date
ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- $170.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago

Z490 Gaming Plus Motherboard LGA 1200 225x190mm ATX Motherboard for 10th 11th Gen CPU M.2 Interface DP HDMI VGA for DIY Computer
- Price
- $126.64
- Rating
- 3.0/5
- Reviews
- 9
- Age
- 1y ago

MSI PRO B760-P WiFi DDR4 ProSeries Motherboard - Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX
- Price
- $144.31
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 3y ago

ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)
- Price
- $195.16
- Rating
- 4.6/5
- Reviews
- 1,389
- Age
- 3y ago

GIGABYTE Z790 AORUS Elite AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 16+1+2 Power Phase 4X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion
- Price
- $183.07
- Rating
- 4.4/5
- Reviews
- 1,304
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
108
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
0%
- ASUS64%
- GIGABYTE20%
- msi11%
- Biostar3%
- VBESTLIFE1%
Demand
Z590 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Z590 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- z590 motherboard29K/yr
- z59014K/yr
- asus z590 motherboard2K/yr
- motherboard z5901K/yr
- asus z5902K/yr
- z590 motherboard wifi640/yr
Reviews and returns
What reviews say buyers love and hate about Z590
We read the reviews and the return reasons for every product selling here.
“Been running about a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z590 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









