Yoto Mini Jacket

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

3.7%

Market size, estimated

$133Ka year

Peak month

December5.1× the quietest month

Top search term

yoto mini jacket58K searches a year

Listings sell for $15.88 on average, from $8.28 to $26.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.88 that is $4K to $8K a year per listing.

Average price

$15.88inside the $15 to $100 sweet spot

Price range

$8.28–$26.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #394 within Portable Audio & Video. It carries 539 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#394in Portable Audio & Video

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

539per listing

Listings tracked

22

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months