Yoto Jacket

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

3.3%

Market size, estimated

$29Ka year

Peak month

November6.0× the quietest month

Top search term

yoto jacket18K searches a year

Listings sell for $18.33 on average, from $8.28 to $35.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.33 that is $0 to $2K a year per listing.

Average price

$18.33inside the $15 to $100 sweet spot

Price range

$8.28–$35.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,920 within Portable Audio & Video. It carries 564 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

96%

Out of stock, average day

7.1%

Average rank

#1,920in Portable Audio & Video

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

564per listing

Listings tracked

23

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months