Yellow Mouse

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

1.9%

Market size, estimated

$65Ka year

Peak month

August2.7× the quietest month

Top search term

brown mouse30K searches a year

Listings sell for $23.35 on average, from $6.01 to $68.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.35 that is $0 to $2K a year per listing.

Average price

$23.35inside the $15 to $100 sweet spot

Price range

$6.01–$68.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #396 within Keyboards, Mice & Accessories. It carries 7,531 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

5.7%

Average rank

#396in Keyboards, Mice & Accessories

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

7,531per listing

Listings tracked

36

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months