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43

xbox controller cord

Skip it

A small market ($89K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 23Conversion 80Competition 38Returns 95Price range 23Avg price 28Brand share 46Review moat 37Quality gap 42

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,818.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.41

avg listing price — sweet spot $15–$100

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Price range

Bad$6.48–$17.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$89K

$89K/yr · 116K searches

According to Flapen's Amazon United States niche tracking, xbox controller cord is a $89K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

xbox controller cord market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$75K–$94K
units × avg price
Conversion rate
8.1%
Avg BSR
#287
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
4.6%
Avg brand age
50 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Superer21%
  • SCOVEE18%
  • MENEEA17%
  • BERLAT14%
  • Microsoft8%
  • 6amLifestyle7%
  • Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top xbox controller cord search terms

  • xbox controller cord26K/yr
  • xbox controller wire19K/yr
  • xbox controller cable17K/yr
  • xbox one controller cord8K/yr
  • xbox usb c cable7K/yr
  • xbox controller charger cord6K/yr
  • xbox one controller cable4K/yr
  • xbox charger cord4K/yr
  • xbox series x controller cable4K/yr
  • xbox series x controller cord4K/yr
All search terms

Top xbox controller cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about xbox controller cord

What buyers praise and complain about, mined from review topics.

What buyers love

Charging23%

“Great charger”

Advertised Vs Actual Product18%

“Worked as expected”

Quality-Overall15%

“The build quality feels solid”

Value For Money10%

“Great value for the money”

Size-Overall6%

“Fits perfect”

Length5%

“Good length”

Compatibility-Overall4%

“It says ps5 compatible”

Connectivity-Overall3%

“the bluetooth connection has been rock solid stable”

Durability3%

“Durable”

Ease Of Use2%

“Easy to use”

What buyers complain about

Charging27%

“doesnt charge that fast”

Compatibility-Overall17%

“No compatibility”

Functionality-Overall10%

“Thea cables did not work”

Durability10%

“Break easily”

Connectivity-Overall8%

“the other loses connection unless I hold the cord a certain way after just a few months”

Quality-Overall6%

“Garbage cables, did not work right from the package”

Advertised Vs Actual Product5%

“false advertising”

Size-Overall3%

“Absolutely not the right size for that”

Value For Money2%

“Cheap price, not worth”

Socket/Port/Plug2%

“Bad cable”

Top return reasons

Charging29%
Compatibility-Overall23%
Size-Overall13%
Connectivity-Overall9%
Functionality-Overall8%
Length4%
Socket/Port/Plug4%
Advertised Vs Actual Product4%
Defective Material/Parts2%
Value For Money2%

Common questions

Is xbox controller cord profitable to sell on Amazon United States?
The niche generates $89K/yr across 15 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (43/100).
How competitive is the xbox controller cord niche?
11 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in xbox controller cord?
Top complaints mined from reviews: Charging, Compatibility-Overall, Functionality-Overall. The return rate is 1.0%.
When does demand for xbox controller cord peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the xbox controller cord niche?
Listings span $6.48–$17.56; the average listing price is $9.41 (sweet spot $15–$100). The average incumbent carries 2,818 reviews — the moat a new listing must climb.