- Flapen Score
- 36 / 100Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 4336
- Market size
- $2.4M/yr511K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 136 sellers
Flapen Score
X870e against its category
The dotted line is the Electronics average. Past it, X870e is stronger. Inside it, weaker.
Market
The X870e market on Amazon at a glance
Shoppers on Amazon United States searched for X870e 511K times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 511K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- x870e177K searches a year
02 · Price
A sale here is worth $386.61.
Listings sell for $386.61 on average, from $223.06 to $708.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $386.61 that is $97K to $193K a year per listing.
- Average price
- $386.61above the $15 to $100 sweet spot
- Price range
- $223.06–$708.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $97K–$193K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Internal Components. It carries 201 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Internal Components
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 201per listing
- Listings tracked
- 19
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top X870e products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages Dynamic OC Switcher Core Flex DDR5 AEMP WiFi 7 5X M.2 PCIe 5.0 Q-Release Slim USB4 AI OCing & Networking
- Price
- $391.58
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 1y ago

ASUS ROG Crosshair X870E Hero AMD X870E AM5 ATX Motherboard Advanced AI PC Ready 18+2+2 Power Stages DDR5 PCIe 5.0 5X M.2 Wi-Fi 7 USB4 AI Overclocking Core Flex PCIe Slot Q-Release Slim
- Price
- $588.19
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 1y ago

MSI MPG X870E Carbon WiFi Gaming Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)
- Price
- $384.71
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 1y ago

MSI MAG X870E Tomahawk WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- $268.44
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

GIGABYTE X870E AORUS Elite WiFi 7 AMD AM5 LGA 1718 Motherboard ATX DDR5 4X M.2 PCIe 5.0 USB4 2.5GbE LAN EZ-Latch
- Price
- $283.29
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 1y ago
Trending
estimated 90-day click momentum
ASUS ROG Strix X870E-E Gaming WIFI7 NEO AMD ATX Motherboard 18+2+2 Power Stages DDR5 Slots Five M.2 Slots PCIe 5.0 with Full Support for Next-gen GPUs Wi-Fi 7 Dual USB4
- Price
- $578.57
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 3mo ago

ASUS ROG Strix X870E-A Gaming WIFI7 NEO AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 5Gb LAN PCIe 5.0 4X M.2 2X USB4 EZ PC DIY AIO Q-Connector
- Price
- $454.78
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 4mo ago

ASUS ROG Strix X870E-H Gaming WIFI7 AMD X870E-H ATX Motherboard with 16+2+1 Power Stages Dynamic OC Switcher Core Flex DDR5 AEMP 4X M.2 PCIe 5.0 Q-Release Dual USB4 Ports and USB 10Gbps Type-C
- Price
- $339.73
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 11mo ago

ASUS ROG Crosshair X870E Dark Hero AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 10Gb & 5Gb LAN PCIe 5.0 5X M.2 2X USB4 AIO Q-Connector
- Price
- $679.95
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 9mo ago

MSI X870E Gaming Plus WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- $224.19
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
ASUS ROG Strix X870E-E Gaming WIFI7 NEO AMD ATX Motherboard 18+2+2 Power Stages DDR5 Slots Five M.2 Slots PCIe 5.0 with Full Support for Next-gen GPUs Wi-Fi 7 Dual USB4
- Price
- $578.57
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 3mo ago

ASUS ROG Strix X870E-A Gaming WIFI7 NEO AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 5Gb LAN PCIe 5.0 4X M.2 2X USB4 EZ PC DIY AIO Q-Connector
- Price
- $454.78
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 4mo ago

MSI MAG X870E Tomahawk MAX WiFi PZ Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- $305.33
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 9mo ago

GIGABYTE X870E AORUS Elite X3D AMD AM5 LGA 1718 ATX Motherboard Ryzen 9000/8000/7000 DDR5 16+2+2 Power Phase 4X M.2 PCIe 5.0 WiFi 7 5 GbE
- Price
- $360.98
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 9mo ago

ASUS ROG Crosshair X870E Dark Hero AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 10Gb & 5Gb LAN PCIe 5.0 5X M.2 2X USB4 AIO Q-Connector
- Price
- $679.95
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
136
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- ASUS58%
- msi30%
- GIGABYTE12%
Demand
X870e search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top X870e search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- x870e177K/yr
- x870e motherboard96K/yr
- asus rog strix x870e-e gaming wifi40K/yr
- asus rog crosshair x870e hero31K/yr
- msi mag x870e tomahawk wifi17K/yr
- msi mpg x870e carbon wifi18K/yr
- asus x870e22K/yr
- x870e motherboard am520K/yr
- rog crosshair x870e hero11K/yr
- asus rog strix x870e-e11K/yr
Reviews and returns
What reviews say buyers love and hate about X870e
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common X870e questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









