x870e
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 511K searches
Review moat
Great200.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$386.61avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$223.06–$708.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, x870e is a $2.4M/yr Amazon United States market (511K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
x870e market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $1.9M–$2.3M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- ASUS58%
- msi30%
- GIGABYTE12%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +5.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top x870e search terms
- x870e177K/yr
- x870e motherboard96K/yr
- asus rog strix x870e-e gaming wifi40K/yr
- asus rog crosshair x870e hero31K/yr
- msi mag x870e tomahawk wifi17K/yr
- msi mpg x870e carbon wifi18K/yr
- asus x870e22K/yr
- x870e motherboard am520K/yr
- rog crosshair x870e hero11K/yr
- asus rog strix x870e-e11K/yr
Top x870e products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages Dynamic OC Switcher Core Flex DDR5 AEMP WiFi 7 5X M.2 PCIe 5.0 Q-Release Slim USB4 AI OCing & Networking
ASUS$391.584.4★571 rev
ASUS ROG Crosshair X870E Hero AMD X870E AM5 ATX Motherboard Advanced AI PC Ready 18+2+2 Power Stages DDR5 PCIe 5.0 5X M.2 Wi-Fi 7 USB4 AI Overclocking Core Flex PCIe Slot Q-Release Slim
ASUS$588.194.5★357 rev
MSI MPG X870E Carbon WiFi Gaming Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)
msi$384.714.4★346 rev
MSI MAG X870E Tomahawk WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
msi$268.444.4★180 rev
GIGABYTE X870E AORUS Elite WiFi 7 AMD AM5 LGA 1718 Motherboard ATX DDR5 4X M.2 PCIe 5.0 USB4 2.5GbE LAN EZ-Latch
GIGABYTE$283.294.4★238 rev
Newest
by launch date
ASUS ROG Strix X870E-E Gaming WIFI7 NEO AMD ATX Motherboard 18+2+2 Power Stages DDR5 Slots Five M.2 Slots PCIe 5.0 with Full Support for Next-gen GPUs Wi-Fi 7 Dual USB4
ASUS$578.5710 rev
ASUS ROG Strix X870E-A Gaming WIFI7 NEO AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 5Gb LAN PCIe 5.0 4X M.2 2X USB4 EZ PC DIY AIO Q-Connector
ASUS$454.7812 rev
MSI MAG X870E Tomahawk MAX WiFi PZ Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
msi$305.3369 rev
GIGABYTE X870E AORUS Elite X3D AMD AM5 LGA 1718 ATX Motherboard Ryzen 9000/8000/7000 DDR5 16+2+2 Power Phase 4X M.2 PCIe 5.0 WiFi 7 5 GbE
GIGABYTE$360.9815 rev
ASUS ROG Crosshair X870E Dark Hero AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 10Gb & 5Gb LAN PCIe 5.0 5X M.2 2X USB4 AIO Q-Connector
ASUS$679.9533 rev
Trending
90-day click momentumASUS ROG Strix X870E-E Gaming WIFI7 NEO AMD ATX Motherboard 18+2+2 Power Stages DDR5 Slots Five M.2 Slots PCIe 5.0 with Full Support for Next-gen GPUs Wi-Fi 7 Dual USB4
ASUS$578.574.6★
ASUS ROG Strix X870E-A Gaming WIFI7 NEO AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 5Gb LAN PCIe 5.0 4X M.2 2X USB4 EZ PC DIY AIO Q-Connector
ASUS$454.784.8★
ASUS ROG Strix X870E-H Gaming WIFI7 AMD X870E-H ATX Motherboard with 16+2+1 Power Stages Dynamic OC Switcher Core Flex DDR5 AEMP 4X M.2 PCIe 5.0 Q-Release Dual USB4 Ports and USB 10Gbps Type-C
ASUS$339.734.0★
ASUS ROG Crosshair X870E Dark Hero AM5 ATX Motherboard DDR5 DIMM Fit WiFi 7 10Gb & 5Gb LAN PCIe 5.0 5X M.2 2X USB4 AIO Q-Connector
ASUS$679.954.8★
MSI X870E Gaming Plus WiFi Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
msi$224.194.4★
What buyers say about x870e
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“solid build quality”
“Perfect installation-”
“The looks are excellent”
“Plenty of USB ports”
“it is quick on connectivity”
“Easy as hell to use”
“Works as advertised”
“quick boot speeds”
“And zero compatibility issues with it”
What buyers complain about
“Poor quality control”
“I'm also having issues with the performance”
“Compatibility on DDR5 was out of date”
“If connection is bad for you on this card”
“It is a little on the pricey side”
“Horrible documentation, practically useless”
“Needs better, bio updates and software control on Asuss end”
“The boot time for the first time is really slow”
“The worst part isn't the hardware—it's the service”
“had to do a few tinkering to set it up:”
Top return reasons
Common questions
- Is x870e profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 19 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the x870e niche?
- 3 brands and 136 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x870e?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Compatibility-Overall. The return rate is 8.0% — above our launch gate.
- When does demand for x870e peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the x870e niche?
- Listings span $223.06–$708.58; the average listing price is $386.61 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.