Is x670e profitable to sell on Amazon United States?

The niche generates $56K/yr across 19 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (27/100).

How competitive is the x670e niche?

4 brands and 143 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in x670e?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 8.3% — above our launch gate.

When does demand for x670e peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the x670e niche?

Listings span $139.15–$430.62; the average listing price is $233.41 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.

x670e

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good507.32

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$233.41

avg listing price — sweet spot $15–$100

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 125K searches

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$139.15–$430.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, x670e is a $56K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 27/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

x670e market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $117K–$175K; units × avg price
Conversion rate: 0.2%
Avg BSR: #321
Page quality: 0%
Prime: 84%
Sponsored: 42%
Out of stock: 2.1%
Avg brand age: 40 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

msi45%
ASUS33%
GIGABYTE19%
MSI2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top x670e search terms

x670e37K/yr -19.4%0.3% conv.
x670 motherboard26K/yr -15.3%0.4% conv.
x67026K/yr -20.0%0.2% conv.
x670e motherboard22K/yr -22.2%0.5% conv.
asus x670e4K/yr -24.8%0.4% conv.
x670e motherboard am54K/yr -20.0%0.6% conv.
motherboard x6702K/yr -32.2%0.0% conv.
x670 motherboard am53K/yr -25.1%0.8% conv.
asus x6702K/yr -34.9%0.4% conv.

All search terms

Top x670e products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MSI MAG X670E Tomahawk WiFi Gaming Motherboard (AMD AM5 DDR5 PCIe 5.0 SATA 6Gb/s M.2 USB 3.2 Gen 2 Wi-Fi 6E 2.5Gbps LAN HDMI/DP ATX) (Renewed)

msi$153.934.3★26 rev

MSI X670E GAMING PLUS WIFI Gaming Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 SATA 6Gb/s M.2 slots USB 3.2 Gen 2 Wi-Fi 6E Bluetooth 5.3 2.5Gbps LAN HDMI/DP ATX)

msi$203.774.4★378 rev

GIGABYTE X870 Eagle WIFI7 AMD AM5 LGA 1718 Motherboard ATX DDR5 4X M.2 PCIe 5.0 USB4 WIFI7 2.5GbE LAN EZ-Latch 5-Year Warranty

GIGABYTE$181.194.4★281 rev

ASUS ROG STRIX X670E-E GAMING WIFI AMD X670 AM5 Ryzen Desktop 9000 8000 & 7000 ATX motherboard 18+2 power stages DDR5 4x M.2 slots with heatsink PCIe 5.0 USB 3.2 Gen 2x2 WiFi 6E AI Cooling II

ASUS$347.134.2★621 rev

ASUS ROG STRIX X670E-A GAMING WIFI AMD X670 AM5 Ryzen Desktop 9000 8000 & 7000 ATX motherboard 16+2 power stages PCIe 5.0 DDR5 4x M.2 slots with heatsink USB 3.2 Gen 2x2 WiFi 6E AI Cooling II

ASUS$227.594.4★404 rev

Newest

by launch date

GIGABYTE X870 Eagle WIFI7 AMD AM5 LGA 1718 Motherboard ATX DDR5 4X M.2 PCIe 5.0 USB4 WIFI7 2.5GbE LAN EZ-Latch 5-Year Warranty

GIGABYTE$181.19281 rev

1y ago

ASUS TUF Gaming X870-PLUS WiFi AMD AM5 X870 ATX Motherboard 16+2+1 80A SPS Power Stages DDR5 PCIe 5.0 Ready Four M.2 Slots Wi-Fi 7 2.5Gb LAN HDMI USB4 40Gbps SATA 6 Gbps USB 20Gbps Type-C

ASUS$219.13594 rev

1y ago

GIGABYTE X870E AORUS Elite WiFi 7 AMD AM5 LGA 1718 Motherboard ATX DDR5 4X M.2 PCIe 5.0 USB4 2.5GbE LAN EZ-Latch

GIGABYTE$283.29238 rev

1y ago

ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages Dynamic OC Switcher Core Flex DDR5 AEMP WiFi 7 5X M.2 PCIe 5.0 Q-Release Slim USB4 AI OCing & Networking

ASUS$391.58571 rev

1y ago

MSI MAG X870 Tomahawk WiFi Gaming Motherboard (AMD Ryzen 9000/8000/7000 Series Processors AM5 DDR5 PCIe 5.0 M.2 Gen5 SATA 6Gb/s USB 40Gbps HDMI/DP Wi-Fi 7 Bluetooth 5.4 5Gbps LAN ATX)

msi$243.05628 rev

1y ago

What buyers say about x670e

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Value For Money16%

“Fantastic price”

Assembly/Installation9%

“Easy to set up”

Design-Overall8%

“It looks awesome”

Compatibility-Overall5%

“And zero compatibility issues with it”

Connectivity-Overall4%

“strong connectivity options”

Computation Performance4%

“providing a fast”

Advertised Vs Actual Product4%

“Arrived as advertised”

Ease Of Use4%

“easy as well”

Durability4%

“which gives me confidence in its long-term reliability”

What buyers complain about

Functionality-Overall15%

“I'm also having issues with the performance”

Quality-Overall13%

“Bad quality and too much time spent diagnosing issues”

Connectivity-Overall11%

“my usb devices would all randomly disconnect at once”

Computation Performance6%

“The boot time for the first time is really slow”

Durability5%

“Broken at the start”

Value For Money5%

“is a little costly”

Technical Support4%

“Poor driver support”

Socket/Port/Plug3%

“they told me a USB port was bad”

Product Condition3%

“was not notified that I would be sent a used or previously opened item”

Software/Application2%

“Totally undermined by terrible software and support”

Top return reasons

Functionality-Overall25%

Defective Material/Parts19%

Compatibility-Overall9%

Socket/Port/Plug8%

Value For Money8%

Product Condition6%

Size-Overall5%

Constant Reboot Or Restart4%

Advertised Vs Actual Product3%

Connectivity-Overall3%

Common questions

Is x670e profitable to sell on Amazon United States?: The niche generates $56K/yr across 19 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Skip it (27/100).
How competitive is the x670e niche?: 4 brands and 143 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in x670e?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 8.3% — above our launch gate.
When does demand for x670e peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the x670e niche?: Listings span $139.15–$430.62; the average listing price is $233.41 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.

x670e

x670e market data

Competition & brand share

Demand & seasonality

Top x670e search terms

Top x670e products on Amazon

Top sellers

Newest

Trending

What buyers say about x670e

What buyers love

What buyers complain about

Top return reasons

Common questions

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