Wyze Lock Bolt

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

348K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

4.5%

Market size, estimated

$1.3Ma year

Peak month

November1.7× the quietest month

Top search term

wyze door lock98K searches a year

Listings sell for $84.03 on average, from $53.83 to $124.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $84.03 that is $210K to $252K a year per listing.

Average price

$84.03inside the $15 to $100 sweet spot

Price range

$53.83–$124.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

$210K–$252K

Returns

3.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Security & Surveillance. It carries 314 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#90in Security & Surveillance

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

314per listing

Listings tracked

6

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months