wyze headphones
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.41avg listing price — sweet spot $15–$100
Price range
Incredible$32.16–$62.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,667.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$165K$165K/yr · 107K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wyze headphones is a $165K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wyze headphones market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $162K–$202K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- TOZO77%
- Wyze Lifestyle12%
- WYZE8%
- Amazon Basics3%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -11.6% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.5×
Top wyze headphones search terms
- tozo ht327K/yr
- wyze headphones32K/yr
- tozo ht221K/yr
- tozo ht3 headphones7K/yr
- tozo ht2 headphones6K/yr
- wyze noise cancelling headphones5K/yr
- wyze headphones noise cancelling7K/yr
- tozo ht2 hybrid active noise cancelling headphones2K/yr
Top wyze headphones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOZO HT3 Hybrid Noise Cancelling Headphones 90H Battery Life Wireless Over Ear Bluetooth 6.0 Foldable Headset AI Voice Assistant with 5 Mics Connect 2 Devices and Hi-Res Sound 32 EQ Audio Presets
TOZO$32.164.6★2,545 rev
TOZO HT2 Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel
TOZO$35.374.5★4,984 rev
Wyze Headphones Noise Cancelling Wireless Over Ear Bluetooth Headphones with Mic Alexa Built-in HiFi Sound Transparency Mode for Travel Home Office Custom EQ via Wyze App
Wyze Lifestyle$62.294.4★116 rev
WYZE Noise Cancelling Headphones Over The Ear Headphones with Active Noise Cancellation High-Fidelity Sound Transparency Mode Alexa Built-in White
WYZE$53.894.3★206 rev
TOZO Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel
TOZO$33.344.5★4,984 rev
Newest
by launch dateTOZO HT3 Hybrid Noise Cancelling Headphones 90H Battery Life Wireless Over Ear Bluetooth 6.0 Foldable Headset AI Voice Assistant with 5 Mics Connect 2 Devices and Hi-Res Sound 32 EQ Audio Presets
TOZO$32.162,545 rev
Amazon Basics Hybrid Active Noise Cancelling Headphones Wireless Bluetooth 5.3 35 Hours Battery Life with ANC On 45 Hours with ANC Off Over Ear Comfortable Fit with Soft Ear Cushions Black
Amazon Basics$33.45854 rev
Wyze Headphones Noise Cancelling Wireless Over Ear Bluetooth Headphones with Mic Alexa Built-in HiFi Sound Transparency Mode for Travel Home Office Custom EQ via Wyze App
Wyze Lifestyle$62.29116 rev
TOZO HT2 Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel Red
TOZO$32.414,984 rev
TOZO HT2 Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel
TOZO$35.374,984 rev
Trending
90-day click momentumAmazon Basics Hybrid Active Noise Cancelling Headphones Wireless Bluetooth 5.3 35 Hours Battery Life with ANC On 45 Hours with ANC Off Over Ear Comfortable Fit with Soft Ear Cushions Black
Amazon Basics$33.454.4★
TOZO HT2 Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel
TOZO$35.374.5★
TOZO HT2 Hybrid Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headset 60H Playtime Hi-Res Audio Custom EQ via App Deep Bass Comfort Fit Ear Cups for Home Office Travel Red
TOZO$32.414.5★
TOZO HT3 Hybrid Noise Cancelling Headphones 90H Battery Life Wireless Over Ear Bluetooth 6.0 Foldable Headset AI Voice Assistant with 5 Mics Connect 2 Devices and Hi-Res Sound 32 EQ Audio Presets
TOZO$32.164.6★
Wyze Headphones Noise Cancelling Wireless Over Ear Bluetooth Headphones with Mic Alexa Built-in HiFi Sound Transparency Mode for Travel Home Office Custom EQ via Wyze App
Wyze Lifestyle$62.294.4★
What buyers say about wyze headphones
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Sound”
“great investment”
“BEST NOISE CANCELLATION”
“Good quality”
“Excellent battery”
“comfortability”
“No connection issues”
“are quite comfortable to wear”
“they fit very comfortably all day”
“Good bass”
What buyers complain about
“Breaks Easily”
“the music crackles”
“Wont charge”
“Not noise cancelling”
“Unable to connect to Bluetooth”
“They're pretty loud”
“Quality not so good”
“The battery life is really short compared to any other pair I have”
“Fragile”
“Nonfunctional”
Top return reasons
Common questions
- Is wyze headphones profitable to sell on Amazon United States?
- The niche generates $165K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the wyze headphones niche?
- 4 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wyze headphones?
- Top complaints mined from reviews: Durability, Audio Quality, Charging. The return rate is 4.3%.
- When does demand for wyze headphones peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the wyze headphones niche?
- Listings span $32.16–$62.29; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 2,668 reviews — the moat a new listing must climb.