Wrap Around Headphones

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

2.8%

Market size, estimated

$122Ka year

Peak month

November1.3× the quietest month

Top search term

behind the ear headphones31K searches a year

Listings sell for $42.53 on average, from $11.91 to $173.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $42.53 that is $0 to $4K a year per listing.

Average price

$42.53inside the $15 to $100 sweet spot

Price range

$11.91–$173.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #147 within Headphones & Earbuds. It carries 12,067 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#147in Headphones & Earbuds

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

12,067per listing

Listings tracked

53

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

36 months