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Wood Backdrop

Fail

An estimated 6.6% of orders come back, so Wood Backdrop is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$106K/yr236K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
36%top-5 click share · 32 brands · 39 sellers

Flapen Score

Wood Backdrop against its category

The dotted line is the Electronics average. Past it, Wood Backdrop is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Backdrop 236K times last year and spent an estimated $106K. The top 5 brands take 46% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
1.7%
Market size, estimated
$106Ka year
Peak month
October1.7× the quietest month
Top search term
wood backdrop99K searches a year

02 · Price

A sale here is worth $26.03.

Listings sell for $26.03 on average, from $6.44 to $245.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.03 that is $0 to $3K a year per listing.

Average price
$26.03inside the $15 to $100 sweet spot
Price range
$6.44–$245.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #3,926 within Lighting & Studio. It carries 318 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
4.2%
Average rank
#3,926in Lighting & Studio
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
47

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wood Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

39

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

36%

Top 20: 76%

Open market

49%

  • Brand 114%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Wood Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Wood Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood backdrop99K/yr
  • wooden backdrop31K/yr
  • rustic backdrop20K/yr
  • wooden backdrops5K/yr
  • rustic wood backdrop7K/yr
  • wood backdrop wall4K/yr
  • wood photo backdrop9K/yr
  • wood panel backdrop8K/yr
  • backdrop wood6K/yr
  • rustic photo backdrop6K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Backdrop

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
6.6%of orders come back
“this missed whatever quality control the company has”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wood Backdrop questions

Answered from the same tracked data.