Womens Protection

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $474K a year.

Searches, last 12 months

492K

Growth, 90 days vs prior 90

+43.1%

Conversion, latest week

3.6%

Market size, estimated

$474Ka year

Peak month

December2.9× the quietest month

Top search term

birdie personal safety alarm287K searches a year

Listings sell for $26.39 on average, from $13.59 to $31.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $26.39 that is $33K to $40K a year per listing.

Average price

$26.39inside the $15 to $100 sweet spot

Price range

$13.59–$31.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$33K–$40K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #80 within Security & Surveillance. It carries 3,081 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#80in Security & Surveillance

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,081per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months