Wizard of Oz Decorations

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

3.3%

Market size, estimated

$257Ka year

Peak month

October4.9× the quietest month

Top search term

wizard of oz decorations217K searches a year

Listings sell for $16.30 on average, from $5.89 to $68.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $16.30 that is $2K to $4K a year per listing.

Average price

$16.30inside the $15 to $100 sweet spot

Price range

$5.89–$68.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #4,089 within Lighting & Studio. It carries 478 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

4.1%

Average rank

#4,089in Lighting & Studio

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

478per listing

Listings tracked

75

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months