Wizard of Oz Backdrop

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-36.7%

Conversion, latest week

2.5%

Market size, estimated

$47Ka year

Peak month

October3.8× the quietest month

Top search term

wicked backdrop60K searches a year

Listings sell for $13.52 on average, from $4.82 to $42.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.52 that is $0 to $1K a year per listing.

Average price

$13.52under the $15 to $100 sweet spot

Price range

$4.82–$42.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #3,550 within Lighting & Studio. It carries 260 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

15.9%

Average rank

#3,550in Lighting & Studio

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

260per listing

Listings tracked

88

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

6Amazon's first-year sales bar

Average brand age

17 months