Wireless Mouse for Mac

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

7.9%

Market size, estimated

$7.9Ma year

Peak month

December1.5× the quietest month

Top search term

apple mouse652K searches a year

Listings sell for $48.18 on average, from $11.92 to $91.78. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At $48.18 that is $964K to $1.2M a year per listing.

Average price

$48.18inside the $15 to $100 sweet spot

Price range

$11.92–$91.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

20,000–25,000

Revenue per listing a year

$964K–$1.2M

Returns

3.6%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Keyboards, Mice & Accessories. It carries 7,424 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Keyboards, Mice & Accessories

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

7,424per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months